More tactics. More technology. More data. More results. Less time. Doing more with less is a way of life for many marketers today. With the continued growth of new ways to reach consumers, new marketing tactics and new technologies, the marketing workload can feel more unmanageable than ever.
So, what’s a savvy marketing team to do to keep pace with the demands of the day? For many, outsourcing marketing, either to a marketing agency or a managed services provider, is a smart solution. Here are 10 ways organizations benefit from this relationship:
1. Outside insights and innovation. As marketers, we all get stuck in a rut sometimes. Either out of familiarity or necessity, or a little of both, we sometimes stick with the same strategies or tactics without exploring other options. Outsourcing is a great way to break out of this rut by giving you access to individuals who have a fresh perspective on your business and can offer new ideas for innovating your marketing efforts.
2. Scale efforts quickly. When you need to act quickly, relying on existing resources can hinder those efforts. Working with a marketing agency or managed services provider gives you greater bandwidth to scale marketing efforts quickly and respond to revenue contribution demands.
3. Avoid worrying about staff leaves or vacations. Team member time off can be a significant cause of stress for marketing teams, even though it’s a necessary part of work life. This is particularly true for longer leaves like for medical reasons or the birth or adoption of a child. Instead of worrying about who will cover for the absent employee, you can turn to outsourcing to handle that workload without overwhelming other team members.
4. Reduced overhead expenses. Marketing departments often get to the point where they would like to add a new skillset, but they either don’t have quite enough work to justify a full-time employee or don’t want to (or can’t) foot the bill for overhead expenses that come with employees like benefits and training. Outsourcing gives you the manpower and skills you need without the overhead expenses.
5. Expanded marketing channel expertise. The channels by which marketers can reach customers and prospects today feels virtually endless, and yet new ones still pop up regularly. A marketing agency or managed services provider can help you expand your presence in a new or existing marketing channel for your team, thus increasing your opportunities for reaching your audiences.
6. Shifting from tactics to strategy. Many marketing teams get so bogged down in the “what” that they forget the “why.” Outsourcing can give you a chance to change that. An agency or managed services provider can help one of two ways here. You could either task them with creating a marketing strategy or outsource some of your regular tactics so your team can focus on building out an effective marketing strategy in-house.
7. Access to the best technology. Agencies invest heavily in having the best technology to serve their customers and execute their campaigns, which means you get access to this technology too. Managed services typically come from marketing technology companies, so going this route, you can ensure you have access to experts in the technology your team utilizes.
8. Increased efficiency. Do you sometimes feel like you will never see the end of your to-do list? Or like you just don’t have enough hours in the day to get things done? Outsourcing some of your marketing efforts can help increase your efficiency like you never thought possible. Agencies and managed service providers have a wide variety of resources at their fingertips to ensure they get your jobs done.
9. Decreased internal staff load. Managing too-large workloads can lead to burnout which can lead to employees seeking out new job opportunities. Outsourcing to an agency or managed services provider can help keep your marketing team members happy by decreasing their individual workloads and allowing them to focus on the parts of their jobs they find most engaging and rewarding.
10. Achieving results and ROI. At the end of the day, results are what really matter to marketers. With their expertise and ability to be an extra set of hands to established marketing teams, marketing agencies and managed service providers can deliver.