“I don’t need to grow my email marketing lists,” said no marketer ever. While the quest to grow email marketing lists is as old as email marketing itself, in a post-GDPR world, the need to grow lists may now be more urgent for marketers. The repermissioning campaigns that organizations sent out before GDPR came into effect resulted in drastically reduced list sizes for many.
While the upshot of those decreased list sizes is often increased engagement with emails, many marketers are now focused on expanding their reach once again. In a previous blog post, we discussed 10 ways to grow your email marketing lists. Now, we’re reporting on 10 other ways to keep your ideas flowing and your email marketing lists growing.
1. Blog call to action. Utilize your blog’s valuable real estate to the fullest by including a call to action (CTA) at the end of each post. These CTAs can direct readers to subscribe to your newsletter, exclusive discount emails or other marketing lists.
2. Get social. Your email subscribers and social followers aren’t always one and the same. Convert your social-only audiences to email subscribers by making them aware of the various opportunities to subscribe, telling them what’s in it for them and asking them to join your lists.
3. Send great emails. Sending emails that people truly want to receive not only helps you retain current subscribers, it also can help grow your lists by encouraging your recipients to forward your emails. If the email content is intriguing or valuable enough, those forwards can result in subscriptions too.
4. Create compelling content. With so much content available for consumption today, your content marketing initiatives need to stand out from the crowd in order to garner downloads and email list subscriptions. Utilize personas to create content that really resonates with your audiences.
5. Make sign ups easy. While you may want all the information you can possibly get about an email subscriber, they don’t share the same sentiment when it comes to providing their own information. Decide what data is essential for you to collect and then remove the rest from your forms, thus eliminating friction in the sign-up process.
6. Host a webinar. Webinars are great educational opportunities for busy professionals today, and an effective way for the organizations that host them to grow their email lists. You could create an events marketing list and include an option to sign up for this list during webinar registration. An option to sign up could also be included in the email when you send the webinar recording.
7. Provide a sneak peek. Sometimes the best way to get someone to subscribe to a list is by showing them what they are in store for once they sign up. For a newsletter, this sneak peek could come in the form of a sample past newsletter on your sign-up page, for example.
8. Split test. Split testing, or A/B testing, can help you determine what’s working and what isn’t with your emails by testing two different versions against each other. This testing can help you perfect your emails and drive higher retention and subscription rates.
9. Social advocacy. We talked earlier about social posts focused on various email subscription options on your corporate social media pages, but what if you could amplify that by spreading the word with your employees’ social media connections too? With a social advocacy tool from a solution like the ClickDimensions social engagement platform, you can provide employees with a quick and easy way to share your company’s social messages with their networks.
10. Guest blogging. Guest blogging can be a powerful way to reach new audiences, so it’s worth looking for these opportunities among companies you partner with or other organizations that serve your customers or industry. Provide a link to your blog or newsletter sign up as part of your guest blog bio.