To be effective on social media, your organization needs content – and lots of it. On social media, people want to be entertained or educated, or both. What that looks like in terms of the specific content you post will depend upon your business, industry and your brand’s personality, but here are a dozen ideas to inspire you:
- Blog posts. No matter which side of the “are blogs social media?” debate you fall on, it’s a good idea to share your blog posts on your social networks. You don’t have to limit yourself to new posts either. Sharing older, but popular posts can help you get more mileage out of existing content.
- eBooks. eBooks and guides are a no-brainer for posting on social. Content like this tends to be gated behind a form, so posting it on social can help you generate leads. It’s also a great way to showcase your company’s thought leadership.
- Case studies or testimonials. Show just how much your customers love your company by sharing testimonials on your social media pages. These can either be more traditional printed case studies or even just a customer quote turned into an image. Testimonial videos are especially effective at communicating customer stories.
- A look behind the scenes. Whether it’s a glimpse into your product or people, behind-the-scenes photos and videos make for effective social media content. They help humanize your business and can help customers feel more connected with your brand.
- Curated content. To be successful, social media requires a significant amount of content. The good news is that you don’t have to create all this content yourself. Post relevant news stories or blog articles and encourage engagement by inviting followers to share their thoughts in the comments.
- Tips. Tips often work well on social because they play into the need to be brief. They also allow you to easily create visual content, with a tip stylized into an image, and are perfect for repurposing snippets from blog posts, eBooks and other long-form content.
- Quotes. Much like tips, quotes work well because they are quick, shareable and can be placed on an image to drive visual interest. While famous quotes are the more popular way to go, you could also opt to share insights from your company leadership about your business or industry.
- Explainer videos. Explainer videos show your audience how to do something, often in a more effective or efficient way. These videos allow individuals to see what they are trying to accomplish in action, rather than just reading along.
- Events. Is your company hosting a webinar or attending the next big industry tradeshow? Share the news on social. Photos from in-person events are particularly effective at driving engagement, both online and off.
- Infographics. Infographics allow you to take complex concepts and present them in an easy-to-understand and eye-catching visual form. While the standard format for an infographic is a large still image, they can also be put into motion and turned into a video infographic to add more variety to your social content.
- Holiday greetings. If you have spent any amount of time on social media, you know that every day is a holiday. From Star Wars Day to National Grilled Cheese Sandwich Day to International Cat Day, there’s a holiday for nearly everything. In addition to more traditional and mainstream holidays, find ways to connect these celebrations to your business to create fun and timely content.
- Company and product announcements. Company and product announcements have a place on social, but be sure to use this type of content sparingly so as not to seem overly promotional. Share new product developments to generate excitement and demand, or post news like company award wins to show how your business is exceling or growing.