In our 5 Questions blog series, we profile our team members, customers and partners to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at firstname.lastname@example.org.
Assistant Vice President, Marketing Manager, New York Business Development Corporation (NYBDC)
1. What do you like best about your job?
I love being able to tell our clients’ stories and promote their businesses in the process. We provide alternative financing options for small business owners, and their journeys and unwavering perseverance are very inspiring! I’m glad to be able to be part of an organization that supports their success.
2. What are the biggest professional challenges you face, and how does ClickDimensions help you address those challenges?
Lead nurturing was a challenge for us as our data was previously siloed among different systems and applications. Now that we’re using ClickDimensions and Microsoft Dynamics 365, it’s easy for us to see how our leads interact with our different outreach tactics, and we can better guide them down the path to conversion.
3. What was your background before landing in your current role?
I started in marketing and journalism through various internships while in college, then worked in marketing for an organization called ASCAP in New York City after graduation. ASCAP collects royalties for songwriters and music publishers, and while there I had the opportunity to write for their website and magazine, produce their email newsletters, and learn about event management in the music industry. From there, I dabbled in SEO and public policy before returning to marketing with my position as Marketing Manager at NYBDC.
4. If you woke up tomorrow as an animal, what animal would you choose to be and why?
I love animals, so this is a tough one for me. I’d have to say a cheetah. I’m a long-distance runner and I’d love to be naturally faster!
5. What book has had a big impact on your life, either professionally or personally?
Both professionally and personally, it’s Lean In by Sheryl Sandberg. This book gave me the confidence boost I needed to work toward my professional goals. It also inspired me to do more to build up my colleagues and help them reach their goals too!