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5 Questions: Ian Smith

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com.

Ian Smith
Owner and President, SyncraTec Solutions

1. What do you like best about your job?

I really love it when the phone stops ringing, and I can put on my old engineer hat and dig into a good technical problem. Our team really enjoys solving the tough business technology problems that lead to productivity breakthroughs. It’s often automation, streamlining a process, integrating disparate systems or migrating from a legacy on-premises system to the latest-greatest cloud solution. Addressing these challenges are, I believe, what we do best, and solving these kinds of problems for our clients is what drives us every day.

2. What are the biggest professional challenges you face and how does ClickDimensions help you address those challenges?

ClickDimensions helps us with professional challenges like getting the word out about changes to existing products, new opportunities and general communications. We need to let the world know that we exist. We use a lot of what the ClickDimensions toolset has to offer on a regular basis, so that helps us understand similar challenges our clients may face. We still believe email marketing is the best way to get the word out on our product-service offerings. We also use ClickDimensions to keep an eye on which website pages are drawing the most attention. It also provides a quick way for prospective clients to contact us anytime through the use of web forms.

3. What was your background before landing in your current role?

I had some interesting jobs before starting SyncraTec Solutions in 2004. I graduated college as an Electrical Engineer and I worked on projects including the Boeing CH-47 Chinook helicopter, the Baltimore Light Rail Vehicle, Navy Standard Missile telemetry electronics, surveillance electronics for the National Security Agency and ABB Gas Turbine Generators. I transitioned to ERP software consulting with a J.D. Edwards business partner, where I consulted for numerous client companies including Knoll, Inc., Congoleum Corp., MTV Networks, the WWE and Foamex, Inc. – the world’s largest producer of foam.

4. If you were stranded on a desert island, what three items would you want to have with you?

Good question. As technical as I am, I don’t consider myself the most creative person, so these kinds of questions put me on the spot. From a practical perspective, I would definitely need my glasses. Not very sexy, but I really like being able to see more than five feet away. Next, I would want my trusty Altra Lone Peak trail-running shoes. I’m sure on a desert island I would find some good running trails. Lastly, and this is a stretch for a desert island, but would love to have my record player and some of my old Beatles and Stones albums that I would never get tired of listening to!

5. What is the best piece of advice you have ever been given?

I’ve been given conflicting advice on this one topic, and instead of the suggestion to specialize and go deep on any one vertical market, I opted to go with practically the opposite advice and diversify our client base. I like having a wide array of clients in different industries because it never gets old. And there’s a surprising amount of knowledge that’s transferrable between companies in completely different fields. Also, it’s good when there’s a global disruption like the coronavirus, because while clients in certain industries are shut down, others are experiencing opportunities for growth.

2020-04-02T13:36:07+00:00 By |5 Questions|0 Comments

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The ClickDimensions marketing team is committed to helping marketers using Microsoft Dynamics 365 achieve their goals.

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