In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at firstname.lastname@example.org.
Head of Strategic Accounts and Partners, Oktopost
1. What do you like best about your job?
I love working at Oktopost because I’m leaving actual footprints – not only within the company, but for Oktopost users worldwide! We are the only social media management and employee advocacy platform made for B2B companies, and our customers are always looking for ways to maximize their social presence and prove its ROI. I’m helping them do just that!
2. What are the biggest professional challenges your customers face, and how do ClickDimensions and Oktopost help them address those challenges?
Oktopost is made to serve the unique needs of B2B marketers on social media. While the main goal of B2C companies on social media is followers and engagement, B2B brands focus on click-through rates, conversions and lead generation from social media. They need tools that are aligned with their KPIs and allow them to track real business performance.
ClickDimensions’ social engagement platform is powered by Oktopost, enabling marketers to manage and schedule large volumes of content, interact with audiences on social media and track valuable business metrics, such as clicks and conversions. This allows B2B marketers to leverage ClickDimensions as a truly one-stop-shop for all their marketing needs, including powerful social media tools that are a perfect complement to the social features available out-of-the-box in ClickDimensions.
3. What was your background before landing in your current role?
Before Oktopost, I was an Account Manager for a digital ad agency. And before entering the high-tech world, I worked with kids! Of all ages! From 3-month-old babies to 12-year-olds. But I think it all ties in together – being able to educate and advise is something I have always been passionate about.
4. If you could meet any historical figure, who would you choose and why?
Jimi Hendrix. I’ll start by saying that I have always been convinced I was born in the wrong time and wrong generation. When I hear artists like Jimi Hendrix, Janis Joplin, The Doors, etc. I feel like I am home. But aside from feeling home when I hear Hendrix’s music, the way he shaped the music industry and the way he played that electric guitar left a lasting impression on me. His influence can still be heard today in mainstream music.
5. What is your favorite way to spend your free time?
My favorite way to spend my free time is relaxing. Taking time for myself has always been important. Whether it’s a walk on the beach or reading a good book on the couch with my dogs and husband, I have always required and appreciated quiet time.