In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at firstname.lastname@example.org.
Digital Marketing Manager, Oxford Gene Technology
1. What do you like best about your job?
I enjoy the fast-paced, varied nature of my role, one day working on a big website development project, the next working on a multifaceted marketing campaign involving emails, social media and online advertising. Digital marketing is a constantly changing profession, so it never gets boring!
2. What are the biggest professional challenges you face, and how does ClickDimensions help you address those challenges?
As I work for a UK-based company, one of the biggest recent challenges has been getting ready for the new General Data Protection Regulation (GDPR) – I don’t think I will be the only person who says this! ClickDimensions’ introduction of a subscription management opt-in method will greatly simplify the processes we are putting in place to make sure we don’t send emails to anyone who has opted-out of receiving specific marketing communications, ensuring we remain compliant with the GDPR.
3. What was your background before landing in your current role?
After completing my MA in Publishing, I worked in the publishing industry for a number of years in different roles, ending up in the marketing department at Oxford University Press (OUP). At OUP I really enjoyed working on a number of digital marketing projects, so I decided to focus on this area of marketing as I developed my career. My next marketing role, at JCS Online Resources, was digitally-focused, including running email campaigns and developing new content for the company website. And from there, I moved into my current role, managing the digital marketing activities at Oxford Gene Technology.
4. If you could have a superpower, what would it be?
Flying, definitely. Though I can be quite clumsy, so maybe it isn’t a sensible idea!
5. If you could live anywhere on this planet and take everything that you love with you, where would you choose to live and why?
Hmmm, that’s a difficult question! I love the sea, so I think I would choose to live in a house that is situated right next to a beach. Lots of nice weather would also be good, so one of the Caribbean islands should do nicely, thank you!