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Advanced Finds for a Group of Excluded Emails and How to Keep Clean Marketing Lists

The most efficient method to find a group of people who have been excluded on an email send due to hard or soft bounces is through a series of quick and easy advanced finds. We will start with how to pinpoint your intended recipients who have previously hard bounced or marked your email as spam. Since hard bounces represent permanent errors, ClickDimensions will immediately block this person after a single hard bounce. Moving forward, this person will always appear on your excluded emails list.

To keep your excluded email numbers down and your delivery rates high, we recommend removing anyone who has hard bounced from your marketing lists. Similarly, it’s good practice to avoid further sends to spam blocks in order to protect your sending reputation. Repeated deliveries to a spam folder are detrimental to your reputation and can have a negative impact on your delivery rates.

1. Open your marketing list and click Manage Members.

2. Select Remove Using Advanced Find.

3. Look for leads or contacts depending on the target entity of your marketing list.

4. Scroll down until you see RELATED > then click Excluded Emails.

a. Select Email Send | Equals | your most recent email send to this marketing list.

b. Select Reason | Equals | Blocked.

5. Now go back and click Select at the top.

6. Scroll down until you see RELATED > then click Email Events.

a. Select Type | Equals | DNS Failure, Generic Bounce: No RCPT, Invalid Recipient, Spam Content.

7. Click Find.

8. Remove these individuals from your marketing list.

Here is what the entire advanced find should look like:

Advanced Finds for a Group of Excluded Emails

To pinpoint which of your intended recipients have been blocked due to soft bounces, you’ll want to start with a new marketing list. Soft bounces represent temporary errors that can be resolved, which is why ClickDimensions will only block someone after four soft bounces in a 90-day period. To do this is, compile a list of everyone excluded for being blocked, then remove those who have hard bounces or spam complaints. So, in this scenario, the marketing list serves as a container to easily review and export the email addresses that were excluded due to soft bounces.

1. Open your new marketing list and click Manage Members.

2. Select Add Using Advanced Find.

3. Look for leads or contacts depending on the target entity of your marketing list.

4. Scroll down until you see RELATED > then click Excluded Emails.

a. Select Email Send | Equals |your most recent Email Send

OR Select Created On | On or After |Date of Last  Unblock Request.

b. Select Reason | Equals | Blocked.

c. Click Find.

d. Add these individuals to your marketing list.

Here is what the entire Advanced Find should look like one of the below options:

5. Now, go back to Manage Members and select Remove Using Advanced Find.

6. Look for leads or contacts depending on the target entity of your marketing list.

7. Select Type | Equals | DNS Failure, Generic Bounce: No RCPT, Invalid Recipient, Spam Content.

8. Click Find.

9. Remove these people from your marketing list.

Here is what the entire Advanced Find should look like:

10. You can export your marketing list to Excel for further analysis.

Happy Marketing!

About the Author:

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Suzannah Thompson is a Lead Product Consultant at ClickDimensions.

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