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Association Marketing: Increasing Renewals and Registrations with ClickDimensions

Whether your members are makeup artists or microbiologists, professional associations rely on membership renewals for continued success. These renewals often hinge not only on delivering value to members throughout their membership term through events and other benefits, but also ensuring that the renewal process happens at the right time and is convenient to members. In the example scenario below, we look at how an association could use ClickDimensions to accomplish these goals.

As a growing professional association, the Society for Technology Marketing (STM) wanted to ensure that they increased member renewals while also streamlining their renewal marketing efforts. Using the ClickDimensions campaign automation builder, STM created a renewal campaign aimed at their existing members.

The campaign automation includes several renewal messages, all built with the ClickDimensions drag and drop email editor. This easy-to-use tool also allows for personalization, which the STM team used to add each member’s name, the year they became a member and their local chapter for a customized email experience.

All STM memberships renew in January of each year, so inside the campaign automation, the first message is scheduled to send three months prior.

This email links to a renewal landing page and form, both of which can be easily created within ClickDimensions – no coding required!

Once a member renews, they are added to a member marketing list to receive meeting and webinar invites, STM’s newsletter and other association announcements. The organization gives members more control over email communications with subscription management, allowing members to choose the types of emails they receive and helping reduce the number of global unsubscribes.

With event connectors to WebEx and GoToWebinar, as well as Eventbrite and Cvent for in-person events, ClickDimensions allows STM to bring event, registration and attendee information automatically into Microsoft Dynamics CRM for greater insight into who registers for and attends their events.

In addition to campaign automation, email marketing, landing pages, forms and event management, ClickDimensions gives you a wide variety of tools that can be incorporated into member renewal or nurturing campaigns – or any other marketing efforts! – including surveys, social marketing, SMS messaging and web intelligence.

Happy Marketing!

About the Author:

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The ClickDimensions marketing team is committed to helping Microsoft Dynamics 365 users become better marketers.

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