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Campaign Automation Options: Different Paths for Different Link Clicks

When using the Email Interaction trigger in a campaign automation, you're able to navigate participants down a positive or negative path based on their interaction with an email. Most sales [...]

Association Marketing: Increasing Renewals and Registrations with ClickDimensions

Whether your members are makeup artists or microbiologists, professional associations rely on membership renewals for continued success. These renewals often hinge not only on delivering value to members throughout their [...]

Caring for the Patient Experience: Healthcare Nurturing with ClickDimensions

Patient engagement is a critical factor for healthcare provider success today. Without it, patient satisfaction plummets and individuals may seek out another healthcare provider or facility. So, how can healthcare [...]

Providing Service After the Sale: Manufacturers and ClickDimensions

Increased competition is a challenge for businesses in nearly every industry. In manufacturing, 40 percent of industrial marketers cite increased competition as their biggest marketing challenge. So how do manufacturers [...]

Campaign Automation: Updating and Confirming Subscription Preferences

In a previous blog post, we outlined how to set up a double opt-in subscription management campaign automation. If you are preparing to move to double opt-in subscription management, you [...]

Using Web Analytics Data to Target your Audience with Marketing Emails

Note: This article involves creating rollup fields. Rollup fields were introduced in CRM 2015. If you require any assistance with setting these up, please contact your CRM administrator or partner. [...]

Streamlining Student Recruitment with ClickDimensions

Sixty percent of high school seniors are more likely to consider higher education institutions that use digital communications, according to a Ruffalo Noel Levitz survey. For higher education institutions, that [...]