In recent years, marketing's focus has started to shift to include customers in addition to leads. For many organizations, this shift into retention from solely acquisition has been gradual instead [...]
A staggering 87 percent of customers think brands need to put more effort into providing a seamless experience, according to a survey conducted by Zendesk. A lot of prep work [...]
Thank you to Gideon Thomas, VP of Marketing and Growth at DealHub, for this guest blog post. In today's world of rapid-fire product release where - it's been said - [...]
Teamwork makes the dream work. This cliché phrase rings true in many areas of our lives. The customer experience is no exception. That's because the best and most effective customer [...]
Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once [...]
We have said it before and we will say it again: Marketing automation isn't just for marketing anymore. A marketing automation solution is an essential tool for both ramping up [...]
Great customer experiences don't come pre-packaged and ready to go. They are created by individual organizations to suit their unique business model, philosophy and customers. They also require careful consideration [...]
An astounding 89 percent of consumers, in a recent eConsultancy survey, said that a great customer experience is a key factor in brand loyalty. But that loyalty doesn't happen overnight. [...]
Is your organization talking about customer experience? If not, it should be. According to Gartner, 64 percent of people now think that customer experience is more important than price in [...]
For better or for worse, customers can now share their brand interactions far and wide. And they have high expectations for those interactions to be positive ones. According to Harris [...]
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