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Beyond Birthdays: 5 Occasion Emails to Delight Your Customers

Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once [...]

6 Ways a Marketing Automation Solution Can Help Improve the Customer Experience

We have said it before and we will say it again: Marketing automation isn't just for marketing anymore. A marketing automation solution is an essential tool for both ramping up [...]

5 Questions to Ask to Design a Memorable Customer Experience

Great customer experiences don't come pre-packaged and ready to go. They are created by individual organizations to suit their unique business model, philosophy and customers. They also require careful consideration [...]

Infographic: The ROI of Cooking up a Great Customer Experience

If there was a single recipe for success in today's business environment, a great customer experience might just be it. In recent years, the tables have turned in the relationship [...]

Beyond Customer Satisfaction: 5 Ways to Use Surveys to Engage Customers

Opinions – everyone has them and businesses often love asking their customers for them. This ask most often comes in the form of a customer satisfaction survey, which is an [...]