Marketers today spend a lot of time thinking about the best ways to convert and retain customers. When used correctly, email marketing is a great tool for connecting with and [...]
Many marketers already know how to create and send email campaigns but may need to refine their skills when it comes down to understanding the performance metrics that follow. When [...]
An email newsletter can be a powerful content piece in your marketing lineup. However, newsletters can just as easily be skipped over in a customer's or a potential customer’s inbox. [...]
Take a moment to think about why you opened a recent email. It may have been a killer sale at 50 percent off or relevant shipping information from a recent [...]
As consumers increasingly move to mobile for more of their communication needs, designing emails for different sized screens becomes increasingly important. A responsive email is an email that is optimized [...]
Everyone likes to feel valued and appreciated. Your customers are no different. So why not take the time to express your organization's gratitude? A simple customer thank-you email can go [...]
Recently, I was asked by a ClickDimensions customer if there was a way to view all email activities from contacts that belong to an account. Initially, I thought, "No problem! [...]
Think for a moment about your first cup of coffee in the morning. Or a walk around the block in the middle of your workday. Or a power nap on [...]
Did you know that the average time an email newsletter is viewed by a recipient is 51 seconds? That is if it even gets read it at all. Newsletters are [...]
Email marketing just became a lot more important. Driven by the move to digital everything in the wake of the COVID-19 pandemic, marketers around the globe are leaning more heavily [...]
