Weather updates, music streaming, social sites, online shopping – our phones, tablets and smart watches are our go-to method for online activities. Today, more people open their email on mobile [...]
Email marketing is one of the easiest and most common ways for businesses to communicate and connect with their customers. Since we live in such a visual world today, in [...]
In a previous blog post, I explained how to use the ClickDimensions new drag and drop email editor to dynamically insert images using FreeMarker. One use case I outlined was [...]
Unengaged subscribers can be a risky population and have a negative impact on campaign metrics, sender reputation and inbox placement. Before purging this segment of your list, you may want [...]
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]
Switching email vendors can mean a lot of moving parts and, if you're like most marketers, a lot of questions. While you're likely focused on the specifics of breaking in [...]
One of the many great features in the ClickDimensions new drag and drop email editor is an HTML block. In this block, you can insert your own HTML code to [...]
Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once [...]
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