Advanced Dynamic Content – Conditional Statements
Do you want to create an email that displays entirely different content based on some attribute from the recipients' contact records? You can do that with FreeMarker! In addition to [...]
Tips for Using Personalized Email Content and CRM Language Translations
Rendering of personalized email content populated via FreeMarker code is dependent on many elements, but two of the most ubiquitous are field types referenced and CRM language settings. As a [...]
GDPR Aftershocks: What Happened to Deliverability?
Welcome to the post-GDPR world! There has been a lot of concern regarding the long-term impacts of GDPR on digital marketing efforts, but even in the short-term – Enforcement Day [...]
How to Use Branded Emails to Build Relationships
A significant part of a successful email marketing program is earning trust through relationship building. But how do you build that trust, stand out to reach new customers, generate new [...]
6 Email Footer Best Practices
While often overlooked, the footer is one of the most crucial elements of your marketing emails. It signifies the end of your message and is often the last thing readers [...]
Keeping the Candidate Pipeline Full: How Staffing Firms Can Effectively Nurture Talent
According to Bullhorn, 61 percent of staffing industry professionals cite talent shortages as their top challenge. One way to help mitigate these shortages is to nurture talent so your firm [...]
Using FreeMarker to Generate Conditional Email Footers
If your company maintains multiple brands out of one Dynamics environment or services customers in multiple countries, you may find at times that you have email templates that could apply [...]
6 Tips for GDPR Re-Permissioning Success
As a brief recap, GDPR is the European Union's General Data Protection Regulation that is going into effect on May 25, 2018. This piece of legislation very firmly establishes the [...]
3 Google Analytics Features That Could Enhance Your Email Marketing Campaigns
Leveraging Google Analytics in your email marketing campaigns can drastically improve your results. These simple tools can help provide valuable insights into your subscribers and help win back potential customers [...]
GDPR FAQs for the Email Marketer
With the General Data Protection Regulation (GDPR) taking effect in only a few short weeks, plenty of questions abound about the who, what, when, where, why and how of compliance. [...]
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