Email Personalization Dos and Don’ts
Think about how many emails you receive daily. That number is probably well over 100, if you include work emails, personal emails and advertisements. Are there any emails that—to hop [...]
Mobile Marketing: 3 Best Practices for Email Marketing on Mobile Devices
Weather updates, music streaming, social sites, online shopping – our phones, tablets and smart watches are our go-to method for online activities. Today, more people open their email on mobile [...]
3 Email Design Tips for Non-Designers
Email marketing is one of the easiest and most common ways for businesses to communicate and connect with their customers. Since we live in such a visual world today, in [...]
Using Dynamics 365 Lookup Fields and Workflows to Send Introductory Emails
In a previous blog post, I explained how to use the ClickDimensions new drag and drop email editor to dynamically insert images using FreeMarker. One use case I outlined was [...]
The Right Way to Run a Re-Engagement Email Campaign
Unengaged subscribers can be a risky population and have a negative impact on campaign metrics, sender reputation and inbox placement. Before purging this segment of your list, you may want [...]
Unengaged Subscribers: Potential or Pitfall?
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Infographic: Anatomy of an Email Preference Center for Subscription Management
Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]
Holiday Email Sending Mistakes to Avoid
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]
Preserving Sender Reputation When Moving to a New Email Service Provider
Switching email vendors can mean a lot of moving parts and, if you're like most marketers, a lot of questions. While you're likely focused on the specifics of breaking in [...]
Inserting Images via FreeMarker in the ClickDimensions New Drag and Drop Email Editor
One of the many great features in the ClickDimensions new drag and drop email editor is an HTML block. In this block, you can insert your own HTML code to [...]
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