Email statistics are not only pretty cool, they're also pretty important. One of the nice things about ClickDimensions is that we calculate a variety of statistics for you. You can [...]
Halloween is near, but there are both tricks and treats to be found here! You know your FreeMarker basics, but what if I told you that was just the beginning? [...]
Increased competition is a challenge for businesses in nearly every industry. In manufacturing, 40 percent of industrial marketers cite increased competition as their biggest marketing challenge. So how do manufacturers [...]
What's the best way to email the primary contact for an account? The answer to this question always seems to be right on the tip of CRM users' tongues, [...]
Previously, I wrote a blog post discussing the current support for various video formats across different email clients (you can find that article here). Some time has passed since that [...]
Crafting unique, yet effective, subject lines is a common problem for marketers. For starters, the worst case scenario – being designated as spam – is most influenced by the subject [...]
Whether in-person or online, events offer organizations a powerful way to connect with their audiences and strengthen relationships while giving attendees the opportunity to be educated or entertained – or [...]
If you are in marketing, you probably have heard a lot about personalization in email marketing. Personalization is all about identifying characteristics of your recipients that are relevant to the [...]
If you have ever tried to insert special characters into your email marketing content, you already know what a pain it can be to search online and copy/paste the symbol [...]
Creating the perfect email campaign consists of many stages; choosing target audiences, gathering information the audience will find valuable, crafting your message – the list goes on and on. But [...]
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