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Infographic: 5 Ways to Drive Sales with Marketing Automation

Marketing automation isn't just for marketing anymore. These powerful platforms help departments throughout an organization reap big benefits, including sales. Learn more about how marketing automation has become an essential [...]

Video Infographic: How B2B Marketers Visualize Data with Marketing Dashboards

Marketing dashboards are a specific category of marketing analytics software that provide easy, on-demand access to analyze and optimize campaign and channel performance data as well as marketing’s impact on [...]

Video Infographic: The B2B Perspective on Marketing Resource Effectiveness

With so many marketing tactics, technologies and channels to choose from today, well-planned marketing strategies are more important than ever. Increasingly, marketing teams are turning to outside resources to successfully [...]

Infographic: 7 Technical Best Practices for Email Deliverability

No matter how much time you spend crafting the perfect email, if it doesn’t make it to your audience’s inboxes, your email marketing program won’t be the least bit effective. [...]

Video Infographic: The B2B Perspective on Marketing Technology Trends

Marketing technologies today are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution. The way in which these technologies are implemented and utilized [...]

Infographic: Using Marketing Automation Throughout an Organization

Despite the name, marketing automation isn't just for marketing anymore. When used throughout an organization, today's sophisticated marketing automation platforms can help a variety of departments overcome individual challenges while [...]

Infographic: Anatomy of an Email Preference Center for Subscription Management

Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]