So You Generated Some Leads – Now What?
Congratulations! You just generated a bunch of new leads for your organization. But now what? How do you turn those interested individuals sitting in your CRM into revenue-generating, loyal customers? [...]
How to Create a Lead Scoring Strategy
Lead scoring involves ranking leads on a scale based on how interested a prospect is in a company's products or services, how likely they are to buy and how soon [...]
Target Lead Score: Improving your Sales and Marketing Alignment with ClickDimensions
Despite the best intentions and the best interests of a business, the relationship between sales and marketing can sometimes struggle to be effective and productive. Sales is generally dependent on [...]
Scoring for Multiple and Unique Web Content
With the ClickDimensions score script, you can overwrite the score settings of your web pages by placing it in the footer of your page’s code. You can do this any [...]
A Simple Method for Sharing or Archiving Emails on Your Website
A number of customers have asked in the past if we have any recommendations for how they can best share the content of their email on their company website after [...]
5 new words for your CRM dictionary
There's a lot of terminology regarding CRM and marketing automation, and new terms and concepts seem to be popping up all the time. If we were the editor of a [...]
Beyond email clicks: web tracking provides real insight
When you use the ClickDimensions marketing automation solution you get detailed information in your CRM about every visit to your site. When you send marketing emails the visits to your [...]
Is it really search engine traffic? The power of knowing how someone found your site
Most of us have seen this graphic before. It is from Google analytics and shows the breakdown of your traffic based on whether it came from search engines, direct (i.e. [...]
Quantifying prospect interest: Lead Grading and Scoring
Terminology Check The term Lead Scoring in the marketing automation space can be a bit confusing for CRM users. This is because CRM systems like Microsoft Dynamics CRM have records [...]