In recent years, sales and marketing have both undergone tremendous changes. This is largely in response to changes in buyer behavior and technology. However, while these roles have changed significantly, [...]
Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. At the same time, attribution has become a bigger challenge in [...]
Microsoft's annual partner conference, Microsoft Inspire, is one of our favorite events of the year. It's a chance for us to connect with current and potential ClickDimensions partners from around [...]
The relationship between marketing and IT has traditionally fallen into one of two camps: rocky or nonexistent. But the ways of the past can’t pave the way for success in [...]
As a brief recap, GDPR is the European Union's General Data Protection Regulation that is going into effect on May 25, 2018. This piece of legislation very firmly establishes the [...]
From blog articles to ad copy and eBooks to video scripts, great writing is the cornerstone of memorable marketing. While most marketers recognize the importance of writing, that doesn't mean [...]
As discussed in our last blog post about the GDPR, the new European Union regulation will bring about significant changes for marketers around the globe when it takes effect on [...]
Taylor Swift is a marketing genius. Over the past several months I have been focused on getting Taylor Swift concert tickets for my daughter, a Taylor mega-fan. While purchasing concert [...]
In recent months, you have likely heard a lot about the GDPR, or General Data Protection Regulation. And for good reason. This new regulation, which will go into effect in [...]
Get your champagne and party hats ready because it's almost time to ring in a New Year! But before we welcome 2018, we are taking a fond look back at [...]
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