5 Steps to Building a Customer Retention Strategy
Did you know that the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent? This stat from [...]
4 Scary Marketing Stats and How to Make Them Less Frightening
Happy Halloween! 'Tis the season for costumes, candy and creepy creatures. Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying [...]
5 Tips for a Successful Rebranding
The marketplace is constantly changing. In order to keep up, businesses must change as well. For many companies, a rebrand will eventually be one of those changes. Organizations choose to [...]
5 Essential Elements of a Brand Style Guide
Have you ever been shopping, reading a magazine or just browsing the internet and immediately recognized a brand based on their colors, logo or fonts? Chances are good that you [...]
Guest Post: An Insider’s Guide to Marketing to Associations
Thank you to Evan Hendershot, Digital Marketing Specialist at Protech, for this guest post! Every association is unique. They have different goals, and varying job roles and responsibilities from organization [...]
Talking the Talk: How to Craft a Successful Elevator Speech
"What do you do?" With tradeshow season approaching again, it's a question that many marketers will be answering – often repeatedly – very soon. While the more traditional school of [...]
5 Benefits of Aligning IT and Marketing
The relationship between marketing and IT has traditionally fallen into one of two camps: rocky or nonexistent. But the ways of the past can't pave the way for success in [...]
What is a Marketing Dashboard?
The recent announcement of ClickDimensions' acquisition of marketing dashboard leader Sweetspot has many ClickDimensions customers asking, "What is a marketing dashboard?" or "How would a marketing dashboard benefit my marketing [...]
So You Generated Some Leads – Now What?
Congratulations! You just generated a bunch of new leads for your organization. But now what? How do you turn those interested individuals sitting in your CRM into revenue-generating, loyal customers? [...]
Guest Post: How to Fix a Leaking Sales Funnel
Thank you to Hans Van de Velde, Marketing Manager at Net IT, for this guest post! Marketing generates leads via different channels, but only a small percentage become new customers. [...]
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