As a marketer measuring customer satisfaction, you might initially be drawn to create a survey or send out an email campaign. But there’s another way to gauge the pulse of [...]
Curious about inbound marketing and how to use it to your advantage? Inbound marketing fosters relationships between your organization and potential customers by building meaningful, value-based interactions. To get started [...]
Every organization needs to generate leads to bring in new business. However, marketing teams can often struggle with bringing in a regular supply of new, high-quality leads. To help you [...]
To have an effective marketing strategy, you must understand your target audience and how they interact with brands to make buying decisions. In an all-digital world, consumers are bombarded with [...]
To attract, retain and convert customers, you need to offer both a great customer experience and customer service. Each one is essential to reaching sales targets, keeping your customers satisfied [...]
As marketing and sales professionals know all too well, very few customers find a product they need and decide to purchase it immediately. Customers can take days, weeks or months [...]
Apple recently held its annual Worldwide Developer Developers Conference for 2021 (WWDC21), where the company showcased its forthcoming operating systems and new features coming for Macs, iPhones and iPads. One [...]
No longer can sales and marketing work in siloes. For Microsoft Dynamics users, this means developing strategies and finding solutions that have a common data source to ensure a cohesive [...]
South Africa’s Protection of Personal Information Act of 2013 (POPIA) officially came into effect on July 1, 2020, but organizations were given until July 1, 2021 before enforcement is in [...]
What is customer acquisition cost and why is it important to your business? Customer acquisition cost, or CAC, is an important metric used by companies to determine the resources that [...]
