Generating demand – in its simplest terms, that's what demand generation is all about. It's a term that is engrained in today's marketing vocabulary and it's gaining importance for marketers. [...]

Thank you to Todd Lebo, Partner and Chief Marketing Officer at Ascend2, for this guest blog post! Most marketers today would agree that it is reckless and risky to make [...]

In the wake of the COVID-19 pandemic, the list of cancelled in-person events continues to stretch later and later into the calendar year. And for some organizations, these cancellations have [...]

Imagine you are looking at an advertisement with absolutely no text. Would you be able to tell what brand the advertisement is for based on the colors used? Color is [...]

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can't [...]

Work looks different right now for many of us. We have traded our workplace cubicles and offices for a seat in the home office or at the kitchen table. Our [...]

As a pandemic sweeps through countries around the globe, the topic of communicating business continuity plans is a hot one among businesses of all kinds. Looking through your inboxes – [...]

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have [...]

You may be your company's CRM administrator, but the strategy for your CRM system is not always your own. In many organizations, different departments fight for priority and try to [...]

There are many factors that make up a compelling design, and color is arguably one of the most important ones. Although it might seem simple, sometimes picking out the right [...]