Marketers go where their customers are. And that is why digital marketing has flourished in recent years. Audiences are increasingly found online in both their professional and personal lives. So, [...]

Everything old is new again. You don't need to look far to see just how true that statement is. At any given time, do a little window shopping at clothing [...]

Did you know that 78 percent of IT professionals think they work collaboratively with marketing, but only 58 percent of marketers agree that is the case? While this statistic from [...]

Thank you to Russ Powell, Head of Marketing at Innervate, for this guest blog post! As marketers we're constantly told that we need to be more data driven. But how [...]

Grab your party hats and noise makers and get ready for champagne toasts and New Year's resolutions – 2020 is almost here! But before we look forward to a new [...]

The California Consumer Privacy Act of 2018 (the CCPA), California's consumer data privacy bill, is continuing to evolve even as we get closer to the effective and enforcement dates. Here [...]

"Why do we fall? So we can learn to pick ourselves up." This quote from wise Alfred to a defeated Bruce Wayne in the movie Batman Begins illustrates the beauty [...]

Did you know that the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent? This stat from [...]

Happy Halloween! 'Tis the season for costumes, candy and creepy creatures. Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying [...]

The marketplace is constantly changing. In order to keep up, businesses must change as well. For many companies, a rebrand will eventually be one of those changes. Organizations choose to [...]