Making the Sale: Understanding Wants Vs. Needs
Do you know the difference between the wants and needs of your customers? It is essential to understand how you can appeal to both to create a successful sale and [...]
Guest Post: How to Fix a Leaking Sales Funnel
Thank you to Hans Van de Velde, Marketing Manager at Net IT, for this guest post! Marketing generates leads via different channels, but only a small percentage become new customers. [...]
Rethinking the Funnel: The Evolution of B2B Sales
In recent years, sales and marketing have both undergone tremendous changes. This is largely in response to changes in buyer behavior and technology. However, while these roles have changed significantly, [...]
6 Tips for Bringing Together Sales and Marketing
It's a tale older than time. Sales says that marketing doesn't bring them good leads, and marketing says sales doesn't follow up on the leads they get from marketing. But [...]
Tracking a Sale Back to a Specific Email Send
Some of our customers have asked us how to determine if a specific Email Send is responsible for a given sale. It is possible to track this, but since you [...]
KPIs, Forecasting and Dashboard ideas for Sales Managers using Microsoft CRM
If you are a sales manager using Microsoft CRM, you can set up dashboards to quickly view key performance indicators (KPIs) at a glance. This blog post will cover the [...]
Using CRM workflow to calculate weighted revenue on opportunity records
Why doesn't Microsoft CRM have a weighted revenue field for opportunities? Heck, I don't know. It is hard to imagine many sales teams that don't use some sort of revenue [...]
What is a good lead worth to you? The lead value calculation
Here we will present a very simple way to think about the value of a new good lead. As marketers we often have to make decisions about marketing investment. When [...]
Using Microsoft CRM with an outsourced telemarketing firm
If you've ever thought of using an outside telemarketing firm to do some prospect calling for you Microsoft CRM makes this very easy and measurable. The Microsoft CRM security and [...]
ClickDimensions welcomes Meghan Burner
ClickDimensions is pleased to welcome to Meghan Burner in the role of Partner Account Manager. Meghan is based in Fargo, North Dakota and has been working with Microsoft on the [...]