Partnership will enable ClickDimensions customers to ensure data quality, accuracy and compliance
ATLANTA (April 24, 2018) – ClickDimensions, marketing for Microsoft Dynamics 365, today announced a partnership with Data8, a global leader in data quality management. Like ClickDimensions, Data8 is built natively in Microsoft Dynamics 365. The partnership between the two companies will give marketers the power to ensure data accuracy and leverage that data for marketing success – all from within Microsoft Dynamics 365.
Being fully native, ClickDimensions customers can utilize all the data in Dynamics 365, unlike users of other marketing platforms that only have access to a limited amount of data. This unparalleled level of data access enables ClickDimensions users to perform comprehensive segmentation, implement hyper-personalization, and accurately report on ROI and revenue attribution, both at an individual and an account level.
“Access to data in Microsoft Dynamics 365 is a tremendous advantage for our customers, but all the data in the world won’t matter if you don’t have high-quality, accurate data,” remarked Mike Dickerson, CEO of ClickDimensions. “That’s why we think this partnership with Data8 is so critical to our customers, particularly as the General Data Protection Regulation (GDPR) is set to take effect and make data quality issues more than just a detriment to success, but a potential liability as well.”
“With a shared focus on Microsoft Dynamics 365, a partnership with ClickDimensions is a natural fit,” said Anthony Allen, Managing Director at Data8. “Duplicate records, poorly formatted values, typos, inconsistencies and data discrepancies would significantly reduce the effectiveness of marketing efforts. We’re pleased to partner with ClickDimensions to help bring to their customers a greater confidence in their data so they can achieve even greater marketing success.”
Current ClickDimensions customers interested in Data8’s services can contact their account manager for more information.
ClickDimensions currently serves more than 3,400 customers around the globe. The company has been named to the Inc. 5000 three years in a row and recently was honored with inclusion on Deloitte’s 2017 Technology Fast 500.
ClickDimensions was founded in 2010 to help Microsoft Dynamics users worldwide bridge the gap between sales and marketing for bigger business wins. The ClickDimensions marketing automation solution brings together essential marketing tools like email marketing, campaign automation, web intelligence, surveys, web forms and landing pages, social marketing and more to help organizations attract more leads, close more sales and more effectively engage customers – all from directly within Microsoft Dynamics 365. For more information, visit www.clickdimensions.com, follow @ClickDimensions on Twitter or email firstname.lastname@example.org.
Data8 has developed advanced (proprietary) data management and data quality technologies to cleanse, validate and enhance our clients’ databases and, as a result, to transform their businesses. The services include real-time data validation, data cleansing, data management, analytics, B2B and B2C data supply, business process outsourcing, analytics, and visualization, enabling a single customer view. Data8 also offers integration services with major CRM databases and shopping cart solutions and is a Microsoft Gold Partner. With offices throughout the UK, Data8 has more than 14,000 users worldwide, enabling them to unlock the power of data to drive their business forward. For more information, visit https://www.data-8.co.uk/click-dimensions.