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Creating a Campaign Automation to Welcome New Email Subscribers

We recently did a blog post on tips for effective welcome emails. But what if you wanted to create a campaign automation for welcoming new email subscribers and building your organization’s relationship with them with little to no effort from you (once the campaign is set up, of course)? Here are some examples of emails that you could include in your welcome campaign automation aimed at those new subscribers:

Email 1: Welcome Contacts and Fulfill Offers

The first email you send out should be your welcome email. This is a crucial piece of your campaign automation. The goal of this first email is to make sure your contacts feel important and included. With this email, you need to make sure you are reaffirming their decision to be part of your mailing list, and also fulfilling any offers you made in exchange for a sign up, such as a link to an eBook or some discounted merchandise. It is important that your contacts do not have to wait around for this email. You will want to schedule this first email to send immediately after someone joins your list.

Here are a few things you will want to include in your first email:

1. Thank them for signing up.

2. Let them know how often they will be receiving emails from you. For example: “You will receive three more emails from us over the next six days. After that, you can expect to receive emails from us on a monthly basis with information regarding special discounts.

3. Give instructions on how they can unsubscribe from future mailings.

4. Provide them with any incentives you offered for signing up, as well as links to other helpful information, such as your website.

Try not to add too much information into your first email of the series. Too much content leads to ineffective messaging. This is why it is important to include multiple mailings in your welcome series. It also helps to get your brand in front of your contacts multiple times at the all-important beginning of your relationship with them.

Email 2: Give Contacts a Way to Contact You

Your second email should offer your new contacts a way to stay in touch with your business. Be sure to give them information regarding how they can contact you if they have questions. This could be a link to the Contact Us page on your website, a phone number they can call for assistance or an email address they can send questions and comments to. Be sure that you also include how your contacts can connect to you via social media. Insert your social links and any other information they may need regarding your social channels.

Send this second email out about two days after they have received the first welcome email. This ensures that your brand is fresh on their mind, but you are not overwhelming them with daily emails.

Email 3: Gather Customer Information

Use your third email to get to know your new contacts. You can use a ClickDimensions form to gather information such as their phone number, company name, location and other pertinent details that you may not have gathered when they subscribed to your list, which you can then store in CRM.

Send this email out three to five days after your second email was received.

Here are a few examples of things you can include in your third email:

  • “We would love to learn more about you! Please take a few minutes to tell us about yourself so that we can better tailor our emails to you.” Be sure to provide a link to a form, as we mentioned above.
  • You could also use this as a chance to gather your new contacts’ birthdays so that you can set up automated and personalized birthday emails like this one:

Be sure that each of your welcome series emails provides your new contacts with something of value. Set up your campaign automation to trigger the first email send as soon as someone signs up to be added to your mailing list. This is a great way to begin building a strong relationship with your new subscribers.

About the Author:

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Kellany Mathis is a ClickDimensions Marketing Success Manager.

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