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Creating Meta Tags for Social Media

With ClickDimensions, you can share your email content across major social media platforms, thus expanding the reach of your carefully crafted email messages. In a previous blog post, we explained how you can add some additional code to the header of the email so that the title (subject line) and description can be pulled into the social share from a ClickDimensions email. But what if instead of an email, you want to share a direct link to ClickDimensions forms, surveys or subscription management pages?

This can be accomplished by creating a meta tag, which is simply adding some additional code to an HTML component at the top of the designer.

The code in the example above looks like this:

The first part of the code references the title:
<meta content="Contact Us" name="title" />

Next, we reference the description:
<meta content="Please update your contact information" name="description" />

Once you have added your code, save the web content – in this example, we are using a form. Now all you need to do is click on Embed in the top navigation of the form builder. In the window that pops up, you will select Embed as Link.

Copy and paste the link into your Facebook post window and share the content. Now, rather than seeing a link, the person viewing the post will see a title and description.

This can be used for a lot of scenarios in your marketing endeavors. One powerful example would be gated content. Using this new code, you can now use a web form to gate marketing content, such as eBooks or white papers, and post the link to this form via social platforms. This allows you to reach outside of your existing customer base to generate new leads.

If you're interested, you can learn more about creating meta tags here.

Happy Marketing!

Written by Matt Privateer, ClickDimensions Marketing Success Manager

About the Author:

mm
Matt Privateer is a Lead Marketing Success Manager at ClickDimensions.

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