The biggest asset in the modern marketer's toolbox is the ability to use technologies like customer relationship management (CRM) and marketing automation systems to connect well-executed marketing investments with hard numbers and real sales results. ClickDimensions' new eBook – The Microsoft CRM Marketer's Guide to Creating a Connected Campaign – covers 10 elements of highly effective marketing campaigns. In the guide, we explore creating a "connected campaign" where CRM and marketing automation work hand-in-hand. Just as in a scientific procedure, the connected campaign is methodical – it has steps and logical progressions that build upon each other to become increasingly effective:
- The campaign
- Campaign elements
- Marketing lists and subscriptions
- Web content
- Tracking and scoring
- Email marketing and SMS messaging
- Advertising and PR
By synthesizing all of the tools available through Microsoft Dynamics CRM and ClickDimensions, marketers can plan campaigns more strategically, execute them more efficiently, and measure the results more effectively.
The Guide to Creating a Connected Campaign is available as a free download at http://www.clickdimensions.com/connected/.