Who doesn't love a good infographic? Here at ClickDimensions, we're big fans of this visual content and how it can help simplify complex concepts or make seemingly boring data more interesting.
When infographics first came on the marketing scene, brands could get attention simply for having infographics in their content marketing mix. But as the popularity of infographics increased, so too did the difficulty of getting audiences to view and share the content. So here are a few tips for creating infographics that stand out from the crowd:
Stay focused. When deciding on the content that will be featured in your infographic, be specific. Focus on a subset of a general topic, rather than trying to tackle the entire broad topic. Take marketing automation, for example. There is a ton of available information on this topic. So when we set out to make a marketing automation infographic, we focused solely on outlining what marketing automation is and the common features included in a marketing automation solution.
Keep it simple. As we mentioned in the intro of this blog post, infographics are great for simplifying complex concepts, but their design should be simple too. Use one style for the images, limit the number of fonts and select a simple color palette. Also, remember the power of white space. You don't want your infographic design to look so cluttered that it feels overwhelming.
Be creative. Try using analogies in your infographics, as they can help pique interest and further help your audience understand the concepts being presented. When we created a content marketing infographic, rather than simply listing out the steps to build, execute and measure content marketing strategies, we compared those steps to a fishing trip. Even for those that aren't avid anglers, this analogy created a theme that was more interesting, eye-catching and easy-to-follow than if we had gone with a more straightforward presentation of the process.
Mind the size. Infographics can be tricky when it comes to sizing. While it might be easy to view an infographic on your designer's screen, once it's resized for your website, blog or social media, readability could suffer. Counter this effect by ensuring that even the smallest font in your infographic is readable even without someone clicking to enlarge the image. And while scrolling is an expected part of viewing an infographic, be sure that you don't make it so long that people lose interest halfway through.
Get your facts straight. Last but certainly not least on our infographics tips list is accuracy. Since many infographics focus on presenting data, it's important to ensure that your sources of information are reliable and that the statistics are true. And don't forget to cite your sources at the end of your infographic.