"If a tree falls in a forest…" You know the rest of that age-old question, but in this post, we're putting a marketing spin on it: if an article gets posted on a blog and no one is there to read it, does it make an impact?
We think the answer is something along the lines of "no" or "not really," which is why we are bringing you these helpful tips for growing your blog audience:
1. Write quality content. While it may seem like a no-brainer, this point is so important that we would be remiss if we didn't include it on the list. There are more than two million blog posts published every day, and while you aren't directly competing for attention with all of those posts, there is still stiff competition for readers. Appeal to these readers – and get more of them – by creating great content that answers their questions, offers valuable insights, and is thought-provoking and engaging.
2. Be consistent. Consistency doesn't mean that you have to post something new on your blog every day, but you should aim to publish a new post at least once a week. This will not only help your existing readers know when to expect content, it can help attract new subscribers as well. If someone is browsing on your website, for example, and comes across your blog, consistent publishing means that they see fresh blog content and are more likely to subscribe or come back to view more posts.
3. Promote your content. Here at ClickDimensions, we have had great success with growing our blog audience by promoting our content as much as possible. Every post is shared on our LinkedIn, Twitter, Google+ and Facebook accounts, and we also use a number of our blog posts in our monthly newsletter. In addition, from sales to support, ClickDimensions employees often share posts with our customers and prospects to help answer specific questions, which helps expose our content to new audiences and encourages new blog subscribers.
4. Engage guest bloggers. Guest bloggers are a great way to save time, diversify the perspectives on your blog and boost your subscriber numbers. Encourage guest bloggers to share their posts on their social media accounts or even link to it on their own blog, if they have one, to drive new traffic to your blog. If you are interested in the best way to find, approach and manage guest bloggers, you can read all about the process here.
5. Make it easy to subscribe. While it may be tempting to ask new subscribers to provide details about themselves, all you should really ask for is their email address. Make sure your email sign-up box is prominently displayed on your blog, and you could also place these boxes strategically on your website or use it as a call to action on your company's Facebook page.