Quality or quantity – which is better? While the answer to that question often depends on the situation, it’s frequently a case of both. Social media is one such area, particularly when it comes to follower counts. It’s true that you want high-quality followers that engage with your brand, but you also want a large enough quantity of followers that you can maximize the reach and impact of your messaging. So, here are some of our top tips for growing your social media following:
1. Go where your audience is. Have you ever wanted to tweet at a company only to find that they don’t have a Twitter account? It’s frustrating, right? For that reason, your organization should have a presence on all of the top social networks, but prioritize your efforts based on where your audience spends their time. So if LinkedIn suits your audience more than Twitter, dedicate more time to your efforts on LinkedIn. Also, in addition to the larger social networks, don’t forget to consider smaller or more niche networks that might be a good fit with your business and your audience. Check out our blog post on choosing the right social networks for your business for more info.
2. Make sure people can find you. Before someone can follow your organization’s social media accounts, they have to know that they exist. You can promote your company’s social presence on your website and blog, in employee email signatures, in advertisements, in email blasts and more. If you are a ClickDimensions customer, you can easily add a social links block to your emails so your subscribers can quickly click through directly to your social media accounts. Cross-promotion of accounts can also be an effective way of boosting your follower count, particularly if one of your accounts has a sizable following. For example, if your company has a significant following on Facebook and you just launched an Instagram account, you can promote your new Instagram presence on your Facebook page to help boost your Instagram following.
3. Consistently share quality content. As we mentioned at the beginning of this post, quality and quantity often both matter, as is the case with social media content. You want to be sure that you post frequently enough that visitors to your pages always encounter fresh content, not the most recent post dating back weeks or even months. These posts should also be useful and engaging. While there is room on social for salesy posts, the amount of educational and helpful posts should outweigh those that are product-focused. Word spreads and people share, so if you give your followers something of value, you are sure to gain more of them.
4. Interact with others. Put the “social” in “social media” on every social network where your organization has a presence. Respond to comments, participate in discussions, and retweet and share posts from others, rather than simply putting your own content out there. This shows that your company is a fully engaged member of a given social platform, and can help drive followers. Following influencers in your industry can also lead to these individuals following you and sharing your content with their sizable networks.
5. Use hashtags. Using hashtags can be an effective way for brands to increase their reach, follow trends and create conversations on social. Keep in mind, however, that hashtags aren’t best used on every social network. Hashtags are most effective and almost expected on Twitter and Instagram. While you can use hashtags on Facebook and they are linkable to the broader conversation, hashtags aren’t as commonly used on Facebook and it can be difficult to see the full conversation associated with a hashtag due to privacy settings. LinkedIn does not allow for linkable hashtags, so they won’t help boost your follower count there. See more on hashtag best practices here.