There may be occasions when you want to send an email to a group of prospective customers, but you have their data stored in an Excel file and not in CRM. ClickDimensions emails can only be sent to recipients stored within your CRM, so you will have to import this data as leads (or contacts) then track down the records created and create a marketing list. How exactly is this done, though?
(The following steps describe using native Dynamics CRM functionality to turn an Excel list into a CRM marketing list. For more from Microsoft about importing data and working with marketing lists in Dynamics CRM see here and here.)
Creating a Marketing List from An Excel file:
First, you will need to properly format your Excel file. To do this, include a header row at the top of the Excel sheet with column labels for all of the data you have in the file, such as first name, last name, and email address, then place the data for each person in their own row so that their data matches up with the labels in the header row. Once the Excel sheet is good to go, save it as a .csv file.
In your CRM environment, navigate to Settings > Data Management > Imports,
then click Import Data.
This will open a file select window where you will select your .csv file,
which will open an Import Wizard that will guide you through the process of successfully importing your data as leads.
Once your new records have been created in CRM, navigate back to Settings > Data Management > Imports. This will bring up a list of all of your record import jobs.
Open the one with the same name as your .csv file, then click Leads Fully Imported.
This will show you a list of all of the leads created from your .csv file. Select all of the records, then click the Add to Marketing List button and choose the marketing list to which you want to add the records.