The relationship between marketing and IT has traditionally fallen into one of two camps: rocky or nonexistent. But the ways of the past can’t pave the way for success in the future. Instead, high-performing organizations today know that cooperation and collaboration across departments is essential. The infographic below explores some of the biggest benefits of IT and marketing working together.
If you’re interested in learning more about aligning these two essential business functions, be sure to download a complimentary copy of our eBook, Aligning IT and Marketing: Why and How to Bring These Teams Together.