We are a big fan of content marketing here at ClickDimensions. Not only does it provide valuable information to your customers, it can also be used to discover prospects and introduce them to your company. But are you using your content in a way that can generate the highest returns? In the infographic below, we outline 7 steps to successful content marketing – compared to going on a fishing trip! And if you want to read more about these concepts, download the accompanying eBook – Hooked on Content: Developing a successful content marketing strategy with Microsoft Dynamics CRM.