Marketers today often have numerous objectives and goals, but since it keeps the funnel full and increases revenue, lead generation often is – or should be – at the top of that list. Lead generation also helps sales teams focus their efforts; rather than cold calling and prospecting, they can spend their time on warm leads.
Yet despite the importance of lead generation, many businesses struggle with how to generate leads effectively. This infographic explores some of the lead generation challenges marketers face and the tactics they can use to overcome those challenges and generate more leads.
If you’re interested in learning more about lead generation success, download our free guide, The Pocket Guide to Lead Generation: Practical Tips and Tactics for Marketers Using Dynamics 365.