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Keeping the Candidate Pipeline Full: How Staffing Firms Can Effectively Nurture Talent

According to Bullhorn, 61 percent of staffing industry professionals cite talent shortages as their top challenge. One way to help mitigate these shortages is to nurture talent so your firm stays top of mind, whether you just placed a candidate in a position or they are months away from being ready for a new opportunity. In the example scenario below, let’s look at how a staffing firm could nurture candidates and ensure that their leads stay warm until they’re ready to get to work.

Creative Staffing Services (CSS) was challenged by a common issue faced by staffing agencies: staying top of mind with candidates when they aren’t looking for new opportunities. They turned to ClickDimensions to solve that challenge.

Using the ClickDimensions campaign automation builder, the CSS team created an automated campaign to nurture potential candidates and keep their talent pipeline full.

The campaign automation includes several emails, all made with the ClickDimensions drag and drop email editor. This easy-to-use tool also allows for personalization, which CSS used to add the candidate’s name, city and the types of opportunities they are looking for, creating a customized email experience.

As part of the campaign automation, CSS was able to easily create a landing page and form customers can complete if they would like to download a salary guide – no coding required!

Creative Staffing Services also wanted to learn more about their potential candidates’ job searching preferences, so they used ClickDimensions to easily create and send a survey. When a respondent completes the survey, all their responses are linked to their CRM record.

For additional insight into their potential candidates – as well as current talent and customers – CSS utilizes the web intelligence feature in ClickDimensions. With web intelligence, the CSS team is able to see – right within a CRM record – every page a prospective candidate has viewed on the firm’s website, helping them to more effectively target these individuals and better understand the journey from recruitment to employment.

ClickDimensions also features a wide variety of other tools that can be incorporated into nurturing campaigns – or any other marketing efforts! – including SMS messaging, social media marketing and event management.

Happy Marketing!

About the Author:

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The ClickDimensions marketing team is committed to helping marketers using Microsoft Dynamics 365 achieve their goals.

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