From the Microsoft Dynamics Community Marketing blog. Written by Fallon Emery, Senior Partner Marketing Manager at Microsoft Corporation
Content Marketing, while nothing new, continues to elude many marketers due to the misconception that it is expensive and complex. The truth is that it doesn't have to be!
Driven by changes in the way that customers now want to buy, content marketing is about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience.
This week, I spent time discussing the value of content marketing with John Gravely; founder, Chief Executive Officer and Chief Marketing Officer of the Microsoft marketing automation partner ClickDimensions.