Understanding Anonymous Visitor Data and How it can Enrich Your Customer Data

Anonymous visitor data from ClickDimensions web tracking is an often under-utilized, yet very valuable source of historical information about visitors' navigation on your website. This web tracking data provides insight [...]

2018-04-17T10:33:45+00:00 By |Web Tracking|0 Comments

The Double Opt-In Process: Existing Leads and Contacts

In my last blog post, I showed you how we can put together CRM functions to identify ClickDimensions sources of our contacts and leads. With our sources identified, we can [...]

Adding Primary and Related Contacts to a Static Marketing List from a Saved Account View

Marketing dashboards are designed to provide teams with instant and continuous visibility into marketing performance. Taking this data-centric approach allows for specific email marketing campaigns. Instead of simply blasting an audience [...]

Advanced Finds for a Group of Excluded Emails and How to Keep Clean Marketing Lists

The most efficient method to find a group of people who have been excluded on an email send due to hard or soft bounces is through a series of quick [...]