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Social Media Image Sizes: Your 2018 Cheat Sheet

With ClickDimensions’ social posting and social engagement capabilities, it’s never been easier for Microsoft Dynamics 365 users to integrate social media marketing with their other marketing efforts. And if a picture is worth a thousand words, having a sharp visual social presence should be at the top of your to-do list.

At a Glance

Most social media platforms adhere to a particular ratio when it comes to resizing images to fit their feed. Additionally, there can be different ratios for images posted directly to the network and images pulled from a URL shared to the network. These can be a bit cumbersome if math isn’t your forte, so sticking to the following specs can save you some work calculating and leave you assured that your images will scale properly. Please note that all dimensions in this post are pixels, the dimensions are listed as width x height, landscape refers to horizontal images and portrait refers to vertical images.

Facebook: 1,200 x 628
Twitter: 1,024 x 512
LinkedIn: 700 x 400
Google+: 497 X 373
Instagram: 1080 wide

Finer Details

If you prefer to tailor every image to size and scenario, read on for the most common Facebook, Twitter, LinkedIn, Google+ and Instagram dimensions. *

*At this time, posting to Instagram is only available in ClickDimensions through the social engagement platform. To learn more about social engagement, visit: http://clickdimensions.com/socialengagement-learnmore

Facebook

Images Shared on Facebook

Square: 470 x 470
Landscape: 470 wide
Portrait: 394 high

Images from Links Shared on Facebook

Image Preview: 470 x 249
Thumbnail: 158 x 158
Infographic Thumbnail: 158 X 237

Twitter

Images Shared on Twitter: 1,024 x 512
Large Image Cards (Landscape or Portrait): 506 wide
Small Image Cards: Less than 506 wide
Square Image Cards: 506 x 506

LinkedIn

Images from Links Shared on LinkedIn

Thumbnail: 180 x 110
Featured Image: 442 x 248

Google+

Images Shared on Google+: 497 x 373
Images from Links Shared on Google+: 150 x 150

Instagram

Images Shared on Instagram

Square: 1080 x 1080
Portrait: 1080 wide
Landscape: 1080 x 566

Bonus Tip: If you’re seeing unusual image alignment or padding with whitespace, the most common cause across platforms is that the image was too small for the scale. Twitter will also crop portrait and square images from the bottom, while landscape images will be cropped from the sides. Large image cards on Twitter do not have a height restriction or cropping.

Happy Marketing!

2018-11-08T11:43:57+00:00 By |Social Media|0 Comments

About the Author:

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Suzannah Thompson is a Lead Product Consultant at ClickDimensions.

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