We know first-hand that it is very helpful that marketing automation solutions can give companies insight into their customers' and prospects' interactions with your emails and web sites. But when do you cross the line between gaining sales advantage and invading individuals' right to privacy? This post will tell you about how some sites may be tracking you even if you have taken the steps necessary to avoid tracking. It will also help you answer the question as to what you consider to be right and wrong when it comes to web tracking.
Transparency and Disclosure
If you are curious about which sites/vendors are storing data about you in your Flash player you can access your Flash player storage area by visiting this URL http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. Keep in mind that some of the names you see have disclosed their user of Flash tracking, others are simply using it for its intended purpose (i.e. volume and other preferences) and still others are just using it to trick you. If you use the Google Chrome browser you may have even noticed that they include a link to the Flash player storage area on their browsing data screen. Google recognized that the Flash storage is being used for tracking and is making its users aware of this.
Organizations that care about the perception of their brand in the market will disclose everything they are doing with customer and prospect data and will not engage in techniques that could be seen as deceptive. Organizations that actively seek to trick their visitors, or do so by not educating themselves on the technologies employed by their vendors, are at risk of losing the trust of their customers and prospects.