Have you heard about the ClickDimensions new drag and drop email editor yet? Now out of beta testing, the new drag and drop editor has the components you know and love from the original drag and drop editor (which is also still available in ClickDimensions), but in a cleaner, more intuitive package. And of course, we added quite a few new bells and whistles, which is what I am going to focus on here, along with some tips and tricks for utilizing those features.
The Power of Sections
Sections are your bread and butter in the new drag and drop editor. Your email could easily have just one main section and go from there, but there are so many more options now! You can use sections for almost everything. I’ve been working on the example below for a little bit. It started as two sections. Now it’s quite a few more – the text version got a section, the logo got a section, the introduction got a section, as did body 1, body 2, subscription button and social links. Since the font, background picture/color and column number are independent per section, you can make a new section for anything you want to look or behave differently. Then just fill each section with as many blocks as you see fit. Gone are the days of having to pick a layout and stick with it. Now you can blaze your own email trail!
And don’t forget to get creative with your favorite sections. Brand logo? Check. Have a format you love? Save it. Before you know it, you will have a quiver full of favorite sections, allowing you and your team to plug in the new changing content and go. This will not only save you time, but can also help ensure consistency across emails.
One of the most popular requests we received for the original drag and drop editor was more control over columns. As referenced earlier, for the new drag and drop editor, we created sections. They’re cloneable, you can favorite them, lock them and they can be as long as you’d like. Sections also allow you to add up to four columns in your emails, and the ratio – or column dimensions – can be adjusted to allow you to suit the size of your content.
In this example, I chose two columns since I had photos in both landscape and portrait, then added a couple of spacers to give everything breathing room.
Giving a Bit More Background
You can manipulate sections in a new way to vary how your email looks. By using an individual section for my logo image and placing it between two other sections near the top of my email, then choosing “Background Color: None” for the section, my logo is floating on its own. Snazzy, right? Now we can work in layers and get some great backgrounds. I personally love patterns, especially when they aren’t so busy that they distract, but subtle enough to draw attention. Think about what you could do with this. Want to pattern your backgrounds by topic? Now you can within seconds. Here are three different ways I did this with my fictional logo:
No background image, full width or 600, but since my logo is white on the inside, this merges nicely.
I changed it a little here – patterned background image, full width section so I have a bit of header.
My 600px section width version. The whole email adapts the pattern. Note: I’ve found solid colors/symmetrical patterns to be the most effective for full email background images, especially for these long newsletter types.
Clicking the Button
We added some new options for social buttons in the new drag and drop email editor. And if none of those are what you’re looking for, you can upload your own images for links now.
But those aren’t the only buttons in the new drag and drop editor. So, let’s talk about yet another new feature: the button block. Whether you need a big button or a small one, this new email editor block has you covered and lets you adjust colors, alignment, padding and more.
Here’s one last little trick for once you get your shiny new email all ready to go: you can send a test version right from the editor. Click, choose the addresses you want and go. You will get the same detailed report complete with spam score that you’re used to with ClickDimensions, but now if you need to make a change, you haven’t even left the editor, so now perfecting your emails is easier than ever.
This is Just the Beginning
The new drag and drop editor is already shaping up to be our most versatile, accessible and intuitive email editor to date. While it’s now out of beta and officially available to all ClickDimensions customers, there are still more exciting features to come in the new releases ahead. Stay tuned to see what’s next!