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Using Google AdWords Conversion Tracking with ClickDimensions web forms

If you advertise online using Google AdWords you may want to take advantage of their conversion tracking feature. Let’s start by discussing this feature and why you would want to use it. Below is an example taken directly from Google’s web site here

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Example

You have a website for your cheese shop, and when customers submit their orders online, they see a “Thank you for your purchase!” page.

You want to see which of your keywords — “Smelly cheese” or “Holiday cheese” — leads to more purchases, so you set up Conversion Tracking. First, you get a little snippet of code from AdWords. Then, you paste that code snippet in the HTML for the “Thank you for your purchase!” page.

Soon, you start to see that customers who click on “Smelly cheese” buy a lot of cheese.  Meanwhile, you see that a few people click on “Holiday cheese,” but none of them make a purchase. So, you decide to stop investing in “Holiday cheese” and put more money toward “Smelly cheese,” resulting in more purchases and a better return on your investment.

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OK, so that makes sense, right? Conversion tracking lets you see which ads, keywords and campaigns are bringing in the visitors that actually ‘convert’. In the case of a ClickDimensions web form the conversion is when the visitor completes the form.

In the case of the ClickDimensions web site, we have several web forms that someone can fill out. These are:

  • Contact Us form
  • Partnership information form
  • eBook download form
  • Newsletter sign-up form
  • Demonstration request form

For each of these we used the ClickDimensions drag and drop form designer to build a web form. You can read more about our form builder here. The form builder makes it easy to create a form and then embed the iFrame code for the form into any web page. But, to make Google AdWords conversion tracking work you need to place the conversion tracking code that Google gives you into a confirmation page that the visitor sees after he/she has completed your form. To do this you will want to create a simple web page for each conversion. These simple web pages need only contain your confirmation message and the Google conversion tracking code. Then, in the ClickDimenions web form confirmation text area you can redirect the visitor to that simple web page once they have completed the form. This will cause the Google conversion code to run which will log the conversion in Google AdWords. This is what will then allow Google to ‘connect the dots’ and tell you which ad/keyword/campaign brought that visitor to you in the first place. Let’s walk through the steps…

Step 1 – Follow this article to set up your conversions in Google AdWords. You can see below that our conversions match the forms on our web site…

Step 2 – For each conversion you set up create a simple web page on your site with the confirmation text you want the user to see as well as the conversion code you got from Google when you set up the conversion (each conversion has a unique Google tracking code)…

When viewed in a web browser these pages will look fairly plain since their purpose is simply to replace the space where your web form appeared…

But, they should contain the Google conversion code behind the scenes…

Step 3 – Go to the confirmation text area of your ClickDimensions web form to redirect the form to your new confirmation page once the form is submitted. This will replace the space where your form appeared with your new page when the form is submitted…

That’s it. You will now have the insight to more effectively evaluate your Google ads. With this insight you can start to really see which keywords, ads and campaigns are bringing conversions. Happy marketing!

About the Author:

mm
The ClickDimensions marketing team is committed to helping Microsoft Dynamics 365 users become better marketers.

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