In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at

Iain Wicks
Director, Rocket CRM

1. What do you like best about your job?

Working for a company like Rocket CRM means that I am in a very fortunate position where I get to work together with people from so many industries and backgrounds to help them solve problems with technology and better processes. I really get a kick when we see a customer get super excited about a solution that we have built for them.

2. What are the biggest professional challenges you face and how does ClickDimensions help you address those challenges?

It’s often said that we are living in a digital age. However, we often end up working for our technology, rather than the other way around. Clunky manual processes that eat away our precious time means that we have less time to devote to focusing on the things that matter. By using ClickDimensions as a way to create automated processes, we get back a lot of that time. For example, we use ClickDimensions to automate renewals of customer contracts by creating an automated path that allows us to reach out to leads who have filled in a web form. It doesn’t take that much effort to set up, but the potential time savings is huge!

3. What was your background before landing in your current role?

Most people who know me already know this, but I used to be a chef before moving into the world of CRM, so I really know my way around a kitchen. Nowadays, what used to be my main job is now my hobby. I am pretty obsessed about food and cooking. Whenever we have a get together with friends or family, we always end up in the kitchen.

4. What is your favorite way to spend your free time?

Well, on Saturday nights I used to be in clubs playing rock guitar in bands. These days I enjoy spending time with my family, running, reading, and yes, still playing guitar.

5. What personality trait do you most admire?

I am drawn towards people that are optimistic. I find that this trait is common in effective people. Give them a challenge, and they’ll come up with a solution. Give them a bleak situation, and they’ll find things to be grateful for. By way of contrast, I feel that being pessimistic is an easy and lazy stance for people to take. Anyone can complain and say, “we can’t do that” or “it’s not possible.” But an optimist will always say, “let’s work out a way to make it happen.”