In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at firstname.lastname@example.org.
Marketing, Communications and Engagement Manager, National FFA Foundation
1. What do you like best about your job?
In my role, I am fortunate that I get to partner with colleagues across a broad range of marketing and communications, supporting fundraising, donor stewardship, alumni and more. And I really appreciate getting to tell the story of FFA in much of the work that I do. But, most of all, I enjoy working for a nonprofit with a mission that benefits young people and provides them with transformational experiences.
2. What are the biggest professional challenges you face and how does ClickDimensions help you address those challenges?
The integration of our marketing automation software and our CRM software has made a positive difference for us. At the National FFA Foundation, ClickDimensions has helped us organize, refine and advance not only our email strategy, but also our multichannel approach to a wide range of constituents. We can now customize and use web content forms that integrate with our StratusLIVE CRM, allowing our nationwide corporate partners to support FFA at the local level. Just as importantly, we can send tailored messages to individual donors and prospects based on their giving history or any number of data points while tracking engagement, donations and conversions.
3. What was your background before landing in your current role?
I have spent my career thus far in the nonprofit sector. After college, I started working in guest services at the Stax Museum of American Soul Music in Memphis, Tennessee. After that, I was Marketing Assistant and then Patron Engagement Manager for the Memphis Symphony Orchestra. Prior to working for National FFA, I was Director of Marketing for the Charleston Symphony Orchestra in South Carolina.
4. Who is the person you most admire?
I have had some amazing personal role models and mentors. But, at this point in my life, I really admire Dolly Parton as a public figure. She is open-minded, respectful and kind-spirited. She is talented and creative. She never fails to be her own true self. She is smart, ambitious and self-made. She is witty and clever. And she is the kind of philanthropist we can all aspire to be. I love this quote of hers: “We cannot direct the wind, but we can adjust the sails.” Also, we were both born and raised in Tennessee, and I adore music—so perhaps I feel some kinship with her in those respects!
5. What is your favorite time of day, and why?
It would be very much a surprise to my younger self, but I now appreciate mornings most of all. I like the promise of the start to a new day open to possibility. I find that usually the beginning of the day is when I am the most energized, creative and productive.