In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at firstname.lastname@example.org.
CRM/Marketing Automation Manager, Premier Dental
1. What do you like best about your job?
As CRM/Marketing Automation Manager, I’m always in awe of all the parts of the business my role touches. Premier Dental Products launched its CRM as I joined the company and they are fully committed to developing a data-driven business. Because of this company-wide investment in CRM and how marketing can help the business, everything from new product launches, voice of the customer and digital marketing flow through my role and I love it. It keeps me busy and engaged.
2. What are the biggest professional challenges you face and how does ClickDimensions help you address those challenges?
One of our first challenges was to build our database and find out who our customers are, and this continues to be at the core of what we do. ClickDimensions allows us the flexibility in building emails and forms that help us collect that data. And the platform’s native integration with Dynamics allows us to do the segmentation to target our customers and continue to build their demographics. In turn, we can then push engaged leads to our sales team.
3. What was your background before landing in your current role?
What a long strange trip it’s been! With degrees in English and communications, I began my career in the publishing industry working with large directories and pioneering desktop publishing in the industry. From there I went to QVC – you might have heard of them in the TV shopping industry. It was as exciting and fun as it sounds. I was on the QVC internal communications team and traveled the world. From there it was a stint running my own shop doing everything from writing, web and graphic design for small to Fortune 500 companies. Then came a job pulling it all together with CRM, web/graphic design and email marketing/webinars for a wonderful financial services company. The downside was it was about an hour commute on a good day. Then Premier Dental came calling. The people, its rich 107-year history and their willingness to give me the tools I need to do the job and support from the leadership team is what makes the job a joy.
4. If you could learn a new skill in an instant, what would it be?
It’s a toss-up! One option would be playing the guitar. I tried it as a tween, but it never stuck and the fact I don’t have a musical bone in my body doesn’t help. The other choice would be speaking a foreign language. I took years of Spanish and hardly anything stuck – that bone must be missing along with my music one!
5. If you had your own late-night talk show, who would you invite as your first guest, and why?
Wow, tough question. Late-night talk shows usually pander to Hollywood and celebrities with their latest work they need to promote. Going in another direction – heck it’s my show, right? – I would bring my favorite writer David Morrell (of First Blood/Rambo fame) on the show to discuss his career, his process and his plans going forward. If it goes well, writer discussions could be a new genre of late-night programming. I’m always fascinated by how someone faced with a blank page can build a world, characters and drama to pull you in and engage you. Hopefully, it’s not becoming a lost art.