Marketers today have access to more data than ever before. Yet they are often still unable to efficiently report on the specific sales and marketing activities that are driving revenue – and which are driving it most effectively.
That is why we are thrilled to launch ClickDimensions Intelligent Dashboards, marketing analytics purpose-built for marketers to provide a robust and affordable data solution with a holistic view of sales and marketing performance across all activities.
ClickDimensions Intelligent Dashboards includes connectors to common marketing data sources, tools for extracting and harmonizing data from multiple marketing channels, visualizations to present the information, and collaboration tools that allow marketing teams to work together on achieving their goals and KPIs.
We had the opportunity to connect with Emelie Hallberg of Orango, one of our Intelligent Dashboards private preview customers who got a sneak peek experience using the solution. She shared her thoughts on what its like to use Intelligent Dashboards and the benefits she sees the solution bringing to her organization as they move forward as a customer.
1. Could you share your overall impressions with ClickDimensions Intelligent Dashboards? What are some things that you like most about the solution?
ClickDimensions Intelligent Dashboards is a very intuitive, easy-to-use solution that gives you and your colleagues the opportunity to really utilize all the data gathered in your CRM and marketing tools. I really like that it takes our marketing automation data from ClickDimensions along with other sales and marketing data, puts it in one central location, and makes it both understandable and usable. For some companies, I think there’s a challenge to really utilize the data available, and this solution will help you to look at your data in a smarter way and help you understand how you can take action with it.
2. What impact do you foresee ClickDimensions Intelligent Dashboards having within your organization as you move forward with the solution? Have you seen positive impacts already?
I think that Intelligent Dashboards will allow us to make better use of our data in general and structure the way we work with data in the future. It will also help us improve reporting throughout the whole company. Today, we use a mix of Excel spreadsheets, customized dashboards and manual work, and we lack a unified way to report and follow up on our marketing and sales efforts. This will all change with Intelligent Dashboards.
3. What would you tell other organizations that are considering utilizing ClickDimensions Intelligent Dashboards?
I would tell them that this is really an easy-to-use, easy-to-collaborate solution that will allow you to work with your data in a smarter and more structured way. It will help you understand what kind of data is relevant to your organization and make it easier for you to collaborate, report and follow up on your sales and marketing efforts.
If you are a ClickDimensions customer interested in learning more about this exciting new marketing analytics offering, reach out to your customer success manager or send us an email at email@example.com.