In a world where people are being constantly overloaded with information, it can be hard for marketers to engage audiences. To add to marketing challenges, individuals are increasingly seeking information [...]

The COVID-19 pandemic has had a major impact on how people and businesses operate. With social distancing guidelines in place and many companies continuing to follow work from home policies, [...]

Imagine you are looking at an advertisement with absolutely no text. Would you be able to tell what brand the advertisement is for based on the colors used? Color is [...]

There are many factors that make up a compelling design, and color is arguably one of the most important ones. Although it might seem simple, sometimes picking out the right [...]

The marketplace is constantly changing. In order to keep up, businesses must change as well. For many companies, a rebrand will eventually be one of those changes. Organizations choose to [...]

Have you ever been shopping, reading a magazine or just browsing the internet and immediately recognized a brand based on their colors, logo or fonts? Chances are good that you [...]