2 Dos and 2 Don’ts for Paid Social Success
As algorithms have changed on social platforms to the detriment of brands, so too has the shift towards paid social. Paid social is just that, paid placement of content on [...]
Talking the Talk: How to Craft a Successful Elevator Speech
"What do you do?" With tradeshow season approaching again, it's a question that many marketers will be answering – often repeatedly – very soon. While the more traditional school of [...]
4 Recent LinkedIn Features You Should be Leveraging
Did you just blink? If so, you likely missed something on social media. While social media platforms certainly aren't new, they are still rapidly changing. While LinkedIn stands out from [...]
11 Free or Low-Cost Resources to Advance Your Marketing
Ready to up your marketing game? Of course you are! With so many tactics, technologies and channels available to marketers today, it feels like we are constantly challenged to level [...]
4 Marketing Lessons to Learn from the Fyre Festival Fiasco
Chances are good that you have heard of the Fyre Festival, the biggest luxury music festival that never happened. Promoted as "an experience that exceeds all expectations" and marketed to [...]
Mobile Marketing: 3 Best Practices for Email Marketing on Mobile Devices
Weather updates, music streaming, social sites, online shopping – our phones, tablets and smart watches are our go-to method for online activities. Today, more people open their email on mobile [...]
New News in Social Media That Could Impact Your Organization
Do you stay up to date on what is happening in social media? Blink and you just might miss the latest – and how it could impact your organization. Here [...]
Content Curation for B2B Marketers: 6 Tips for Social Media
One of the most familiar phrases in marketing today is, "content is king." Time and time again, this statement has proven to be very true in all areas of marketing [...]
3 Ways Social Advocacy Can be Your Best Sales Tool
Social advocacy is a must today when searching for new ways to advance your organization. In case you aren't familiar, social advocacy allows companies to amplify their social marketing reach [...]
How to Use Branded Emails to Build Relationships
A significant part of a successful email marketing program is earning trust through relationship building. But how do you build that trust, stand out to reach new customers, generate new [...]