The Right Way to Run a Re-Engagement Email Campaign
Unengaged subscribers can be a risky population and have a negative impact on campaign metrics, sender reputation and inbox placement. Before purging this segment of your list, you may want [...]
Unengaged Subscribers: Potential or Pitfall?
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Holiday Email Sending Mistakes to Avoid
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]
Preserving Sender Reputation When Moving to a New Email Service Provider
Switching email vendors can mean a lot of moving parts and, if you're like most marketers, a lot of questions. While you're likely focused on the specifics of breaking in [...]
GDPR FAQs for the Email Marketer
With the General Data Protection Regulation (GDPR) taking effect in only a few short weeks, plenty of questions abound about the who, what, when, where, why and how of compliance. [...]
8 Smart Reasons to use an Email Service Provider
There are several benefits to using an Email Service Provider (ESP) – and specifically ClickDimensions – for marketing automation and bulk emails. Some of the reasons are obvious and others [...]
Email Checklist: Avoiding the Junk Folder
When a customer experiences bulking (the technical term for when emails are delivered to a junk/spam folder), there are some standard things that the team here at ClickDimensions checks first. [...]
Why do Emails Bounce? (And What You Can do About it)
When an email is sent, it passes through multiple servers before reaching its destination. If there is an issue along the way and the email cannot be delivered, a bounce [...]
Email Deliverability: What is Sender Reputation?
Sender reputation is a term frequently used in email marketing. At a high level, this term refers to the measurement of your email sending practices and how trustworthy your IPs [...]
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