South Africa’s Protection of Personal Information Act of 2013 (POPIA) officially came into effect on July 1, 2020, but organizations were given until July 1, 2021 before enforcement is in [...]
If you find that your emails are being delivered to your recipients' junk folders, one way to get back into the inbox is to reset your sending reputation at the [...]
Switching email vendors is usually no small task. There are a lot of things to remember; email templates, images, segmentation, forms, etc. all need to be moved. Users will need [...]
The California Consumer Privacy Act of 2018 (the CCPA), California's consumer data privacy bill, is continuing to evolve even as we get closer to the effective and enforcement dates. Here [...]
The most important aspect of email deliverability is list quality. We are not just talking about making sure that the email addresses on your marketing list exist but also that [...]
It seems like not too long ago, we were all preparing for GDPR to come into effect. Now, it's another year and another regulation. This time, it's the California Consumer [...]
Unengaged subscribers can be a risky population and have a negative impact on campaign metrics, sender reputation and inbox placement. Before purging this segment of your list, you may want [...]
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]
Switching email vendors can mean a lot of moving parts and, if you're like most marketers, a lot of questions. While you're likely focused on the specifics of breaking in [...]
