4 Steps for Getting Out of the Junk Folder
If you find that your emails are being delivered to your recipients' junk folders, one way to get back into the inbox is to reset your sending reputation at the [...]
How to be Compliant When Switching Email Vendors
Switching email vendors is usually no small task. There are a lot of things to remember; email templates, images, segmentation, forms, etc. all need to be moved. Users will need [...]
The California Consumer Privacy Act: What You Need to Know for 2020
The California Consumer Privacy Act of 2018 (the CCPA), California's consumer data privacy bill, is continuing to evolve even as we get closer to the effective and enforcement dates. Here [...]
What is a Spam Trap and How to Avoid Them
The most important aspect of email deliverability is list quality. We are not just talking about making sure that the email addresses on your marketing list exist but also that [...]
FAQs About the California Consumer Privacy Act
It seems like not too long ago, we were all preparing for GDPR to come into effect. Now, it's another year and another regulation. This time, it's the California Consumer [...]
The Right Way to Run a Re-Engagement Email Campaign
Unengaged subscribers can be a risky population and have a negative impact on campaign metrics, sender reputation and inbox placement. Before purging this segment of your list, you may want [...]
Unengaged Subscribers: Potential or Pitfall?
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Holiday Email Sending Mistakes to Avoid
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]
Preserving Sender Reputation When Moving to a New Email Service Provider
Switching email vendors can mean a lot of moving parts and, if you're like most marketers, a lot of questions. While you're likely focused on the specifics of breaking in [...]
GDPR FAQs for the Email Marketer
With the General Data Protection Regulation (GDPR) taking effect in only a few short weeks, plenty of questions abound about the who, what, when, where, why and how of compliance. [...]