The California Consumer Privacy Act of 2018 (the CCPA), California's consumer data privacy bill, is continuing to evolve even as we get closer to the effective and enforcement dates. Here [...]
The most important aspect of email deliverability is list quality. We are not just talking about making sure that the email addresses on your marketing list exist but also that [...]
It seems like not too long ago, we were all preparing for GDPR to come into effect. Now, it's another year and another regulation. This time, it's the California Consumer [...]
Unengaged subscribers can be a risky population and have a negative impact on campaign metrics, sender reputation and inbox placement. Before purging this segment of your list, you may want [...]
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]
Switching email vendors can mean a lot of moving parts and, if you're like most marketers, a lot of questions. While you're likely focused on the specifics of breaking in [...]
With the General Data Protection Regulation (GDPR) taking effect in only a few short weeks, plenty of questions abound about the who, what, when, where, why and how of compliance. [...]
There are several benefits to using an Email Service Provider (ESP) – and specifically ClickDimensions – for marketing automation and bulk emails. Some of the reasons are obvious and others [...]
When a customer experiences bulking (the technical term for when emails are delivered to a junk/spam folder), there are some standard things that the team here at ClickDimensions checks first. [...]
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