11 Types of Campaigns to Automate
Automated campaigns, also known as nurture campaigns or campaign automations, are an effective way for brands to connect with their audiences while also increasing the efficiency of their marketing teams. [...]
Marketing Your Press Coverage: How to Maximize Media Exposure
Extra! Extra! Read all about it! Your company just secured some great press coverage - congrats! Whether it was seen by hundreds of readers of a local trade publication or [...]
Why Marketers are Moving from DIY to DIFM
Not too long ago, from home improvement and craft projects to income tax preparation and even cough syrup, the do-it-yourself movement was seemingly everywhere. Over time, however, the enthusiasm for [...]
4 Marketing Warning Signs You Can’t Ignore
I was working from home recently, writing a blog post much like this one when I heard it. It was the all-too-familiar and entirely too loud beep – followed by [...]
Thinking Outside the Booth: How to Plan for Trade Show Success
The booth – it's often thought of as the heart of every company's trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their [...]
What is Social Listening and Why Should Your Brand Care?
Did you hear that? If you aren't participating in social listening, the answer is likely "no." And what exactly is the "that" you didn't hear? Insights into your brand and [...]
7 Ways to Make People Fall in Love with Your Website
Do you remember your first digital marketing love? In the early days of digital marketing, for most marketers, it was their website – full of new and exciting ways to [...]
6 Tips for Managing a Social Media Crisis
Maybe not today, maybe not tomorrow, but one day, chances are very good that your business will have to deal with a social media crisis. With the continued and increasing [...]
How B2B Marketers Can Get Started with SMS Marketing
My mother-in-law recently pointed out to me that in the eight years that her son and I have been married, she has never talked to me on the phone. While [...]
5 Ways to Increase Brand Trust with Your Marketing
Trust us. Although brands may not say those words directly to their customers, there's a big push today for organizations to earn customer trust. That's because without it, customer loyalty [...]
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