7 Essentials for Content Marketing Success
Buyers today often want to educate themselves on solutions to the problems they have and answers to the questions they face. When done correctly, content marketing does exactly that and [...]
5 Ways to Feature Customers in Your Content
When was the last time you made a purchase without looking at reviews? Today, it isn't enough to tell people how great your product or service is. You need other [...]
5 Unlikely Places for Content Marketing Inspiration
Ideas and inspiration. If you were to ask a room full of content marketers what they need to be successful, ideas and inspiration would likely top that list. That's because [...]
8 Big Takeaways from Content Marketing World 2018
Game on! Are you ready to level up your content marketing game? Attendees at last week's Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the [...]
7 Simple Tips for Writing Marketing Content Faster and More Efficiently
From blog articles to ad copy and eBooks to video scripts, great writing is the cornerstone of memorable marketing. While most marketers recognize the importance of writing, that doesn't mean [...]
Additional Options for Downloading Gated Content
As part of a campaign, you might have an eBook or other content that you want your leads or contacts to be able to download. In previous blog posts, we [...]
7 Takeaways from Content Marketing World 2017
Are you seeing orange? If so, you might just be at Content Marketing World. This annual event is known for sporting lots of the signature orange shade of the Content [...]
Refreshing Your Content Marketing Strategy
Spring has sprung in many parts of the world, and brings with it warmer weather, blooming flowers and – love it or hate it – the need for spring cleaning. [...]
6 Content Marketing Mistakes to Avoid
According to Demand Metric, content marketing costs 62 percent less than traditional marketing and generates three times as many leads. That one stat alone makes a compelling case for content [...]
Selecting the Right Content for Campaign Automations Throughout the Buying Cycle
From lead to loyal customer, through well-planned campaign automations, organizations are able to reach individuals during every stage of the buying cycle. Let's take a look at each stage – [...]
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