To attract, retain and convert customers, you need to offer both a great customer experience and customer service. Each one is essential to reaching sales targets, keeping your customers satisfied [...]
What is customer retention and why is it so important today? Being able to retain customers over an extended period has always provided great earning potential but is especially relevant [...]
In recent years, marketing's focus has started to shift to include customers in addition to leads. For many organizations, this shift into retention from solely acquisition has been gradual instead [...]
A staggering 87 percent of customers think brands need to put more effort into providing a seamless experience, according to a survey conducted by Zendesk. A lot of prep work [...]
Thank you to Gideon Thomas, VP of Marketing and Growth at DealHub, for this guest blog post. In today's world of rapid-fire product release where - it's been said - [...]
Teamwork makes the dream work. This cliché phrase rings true in many areas of our lives. The customer experience is no exception. That's because the best and most effective customer [...]
Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once [...]
We have said it before and we will say it again: Marketing automation isn't just for marketing anymore. A marketing automation solution is an essential tool for both ramping up [...]
Great customer experiences don't come pre-packaged and ready to go. They are created by individual organizations to suit their unique business model, philosophy and customers. They also require careful consideration [...]
An astounding 89 percent of consumers, in a recent eConsultancy survey, said that a great customer experience is a key factor in brand loyalty. But that loyalty doesn't happen overnight. [...]
