Retention is the New Growth: Delighting Your Customers
What is customer retention and why is it so important today? Being able to retain customers over an extended period has always provided great earning potential but is especially relevant [...]
7 Types of Campaigns That Can Increase Customer Satisfaction and Retention
In recent years, marketing's focus has started to shift to include customers in addition to leads. For many organizations, this shift into retention from solely acquisition has been gradual instead [...]
How to Create a Customer Journey Map and Why You Need One
A staggering 87 percent of customers think brands need to put more effort into providing a seamless experience, according to a survey conducted by Zendesk. A lot of prep work [...]
Guest Post: Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience
Thank you to Gideon Thomas, VP of Marketing and Growth at DealHub, for this guest blog post. In today's world of rapid-fire product release where - it's been said - [...]
4 Tips for Engaging Employees in the Customer Experience
Teamwork makes the dream work. This cliché phrase rings true in many areas of our lives. The customer experience is no exception. That's because the best and most effective customer [...]
Beyond Birthdays: 5 Occasion Emails to Delight Your Customers
Birthdays are now a big digital occasion. From a Facebook timeline covered with wishes to an inbox filled with greetings, birthdays are no longer the relatively private celebration they once [...]
6 Ways a Marketing Automation Solution Can Help Improve the Customer Experience
We have said it before and we will say it again: Marketing automation isn't just for marketing anymore. A marketing automation solution is an essential tool for both ramping up [...]
5 Questions to Ask to Design a Memorable Customer Experience
Great customer experiences don't come pre-packaged and ready to go. They are created by individual organizations to suit their unique business model, philosophy and customers. They also require careful consideration [...]
6 Ways to Foster Customer Loyalty
An astounding 89 percent of consumers, in a recent eConsultancy survey, said that a great customer experience is a key factor in brand loyalty. But that loyalty doesn't happen overnight. [...]
Effective Customer Experiences: How to Measure Success
Is your organization talking about customer experience? If not, it should be. According to Gartner, 64 percent of people now think that customer experience is more important than price in [...]