Email Deliverability: Understanding Blacklists
Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a blacklist. [...]
Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a blacklist. [...]
If you find that your emails are being delivered to your recipients' junk folders, one way to get back into the inbox is to reset your sending reputation at the [...]
Switching email vendors is usually no small task. There are a lot of things to remember; email templates, images, segmentation, forms, etc. all need to be moved. Users will need [...]
All over the world, consumers are very familiar with Black Friday and Cyber Monday, and of course the seasonal festivities of Christmas, Hanukkah, Kwanzaa, New Year's (Gregorian) and Thanksgiving. Your [...]
The most important aspect of email deliverability is list quality. We are not just talking about making sure that the email addresses on your marketing list exist but also that [...]
The recipients of your email messages can use the SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records you have created to validate your email and apply policies once [...]
What is email deliverability? That's an easy one, right? Yes and no. Email deliverability is fairly simply defined as the ability to get your emails into your subscribers' inboxes. Beyond [...]
No matter how much time you spend crafting the perfect email, if it doesn’t make it to your audience’s inboxes, your email marketing program won’t be the least bit effective. [...]
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]