Email Deliverability: Understanding Blacklists
Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a blacklist. [...]
4 Steps for Getting Out of the Junk Folder
If you find that your emails are being delivered to your recipients' junk folders, one way to get back into the inbox is to reset your sending reputation at the [...]
How to be Compliant When Switching Email Vendors
Switching email vendors is usually no small task. There are a lot of things to remember; email templates, images, segmentation, forms, etc. all need to be moved. Users will need [...]
4 Holiday Email Sending Pitfalls to Avoid
All over the world, consumers are very familiar with Black Friday and Cyber Monday, and of course the seasonal festivities of Christmas, Hanukkah, Kwanzaa, New Year's (Gregorian) and Thanksgiving. Your [...]
What is a Spam Trap and How to Avoid Them
The most important aspect of email deliverability is list quality. We are not just talking about making sure that the email addresses on your marketing list exist but also that [...]
What is DMARC and Why Should You Use It?
The recipients of your email messages can use the SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records you have created to validate your email and apply policies once [...]
11 Email Deliverability Terms Every Marketer Should Know
What is email deliverability? That's an easy one, right? Yes and no. Email deliverability is fairly simply defined as the ability to get your emails into your subscribers' inboxes. Beyond [...]
Infographic: 7 Technical Best Practices for Email Deliverability
No matter how much time you spend crafting the perfect email, if it doesn’t make it to your audience’s inboxes, your email marketing program won’t be the least bit effective. [...]
Unengaged Subscribers: Potential or Pitfall?
Spoiler alert: this blog post is from the perspective of email deliverability, so it's mostly about the pitfalls of unengaged subscribers. There could be some potential though, and we will [...]
Holiday Email Sending Mistakes to Avoid
Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year's! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while [...]