Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]
Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. At the same time, attribution has become a bigger challenge in [...]
Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing. But for B2B marketers specifically, [...]
The relationship between marketing and IT has traditionally fallen into one of two camps: rocky or nonexistent. But the ways of the past can’t pave the way for success in [...]
What comes to mind when you think of B2B social media? You certainly wouldn't be alone if you thought of dull content, disengaged followers and a lack of social ROI. [...]
Marketing automation isn't just for marketing anymore. Organizations today rely on the technology to make their marketing, sales and customer experience initiatives more effective and efficient. But what is [...]
Marketers today often have numerous objectives and goals, but since it keeps the funnel full and increases revenue, lead generation often is – or should be – at the top [...]
If there was a single recipe for success in today's business environment, a great customer experience might just be it. In recent years, the tables have turned in the relationship [...]
When the game changes, so must the players. Access to information has changed the way that consumers interact with businesses, which has in turn changed the way that organizations market [...]
Who doesn't love a good infographic? Here at ClickDimensions, we're big fans of this visual content and how it can help simplify complex concepts or make seemingly boring data more [...]
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