Infographic: 7 Technical Best Practices for Email Deliverability
No matter how much time you spend crafting the perfect email, if it doesn’t make it to your audience’s inboxes, your email marketing program won’t be the least bit effective. [...]
Infographic: Bridging the Digital Marketing Divide
While marketing technology has the potential to help marketers achieve great things, as MarTech stacks grow, often so too does the divide between having marketing technology and driving results with [...]
Video Infographic: The B2B Perspective on Marketing Technology Trends
Marketing technologies today are constantly evolving to meet the needs of modern marketers, but effectiveness isn’t assured with this evolution. The way in which these technologies are implemented and utilized [...]
Infographic: Using Marketing Automation Throughout an Organization
Despite the name, marketing automation isn't just for marketing anymore. When used throughout an organization, today's sophisticated marketing automation platforms can help a variety of departments overcome individual challenges while [...]
Infographic: Anatomy of an Email Preference Center for Subscription Management
Subscription management allows email subscribers to choose which emails they receive from an organization by allowing them to opt in to some types of messages while opting out of receiving [...]
Video Infographic: Measuring B2B Marketing Attribution
Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. At the same time, attribution has become a bigger challenge in [...]
Video Infographic: Optimizing B2B Marketing Automation
Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing. But for B2B marketers specifically, [...]
Infographic: The Benefits of Aligning IT and Marketing
The relationship between marketing and IT has traditionally fallen into one of two camps: rocky or nonexistent. But the ways of the past can’t pave the way for success in [...]
Infographic: B2B Social Media Marketing Today
What comes to mind when you think of B2B social media? You certainly wouldn't be alone if you thought of dull content, disengaged followers and a lack of social ROI. [...]
Video Infographic: What Executives Expect from Marketing Automation
Marketing automation isn't just for marketing anymore. Organizations today rely on the technology to make their marketing, sales and customer experience initiatives more effective and efficient. But what is [...]
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