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Calculating the Cost of Marketing Automation for Microsoft Dynamics

When researching a marketing automation platform, outside of functionality, cost may be the next biggest deciding factor. We all know that price does not necessarily mean quality – the most [...]

Infographic: Using Marketing Automation Throughout an Organization

Despite the name, marketing automation isn't just for marketing anymore. When used throughout an organization, today's sophisticated marketing automation platforms can help a variety of departments overcome individual challenges while [...]

6 Tips for Optimizing Marketing Automation for B2B Marketing Success

Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing. But for B2B marketers specifically, [...]

Video Infographic: Optimizing B2B Marketing Automation

Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing. But for B2B marketers specifically, [...]

6 Ways a Marketing Automation Solution Can Help Improve the Customer Experience

We have said it before and we will say it again: Marketing automation isn't just for marketing anymore. A marketing automation solution is an essential tool for both ramping up [...]

Video Infographic: What Executives Expect from Marketing Automation

Marketing automation isn't just for marketing anymore. Organizations today rely on the technology to make their marketing, sales and customer experience initiatives more effective and efficient. But what is [...]