To attract, retain and convert customers, you need to offer both a great customer experience and customer service. Each one is essential to reaching sales targets, keeping your customers satisfied [...]
As marketing and sales professionals know all too well, very few customers find a product they need and decide to purchase it immediately. Customers can take days, weeks or months [...]
Apple recently held its annual Worldwide Developer Developers Conference for 2021 (WWDC21), where the company showcased its forthcoming operating systems and new features coming for Macs, iPhones and iPads. One [...]
No longer can sales and marketing work in siloes. For Microsoft Dynamics users, this means developing strategies and finding solutions that have a common data source to ensure a cohesive [...]
South Africa’s Protection of Personal Information Act of 2013 (POPIA) officially came into effect on July 1, 2020, but organizations were given until July 1, 2021 before enforcement is in [...]
What is customer acquisition cost and why is it important to your business? Customer acquisition cost, or CAC, is an important metric used by companies to determine the resources that [...]
Digital transformation has been a hot topic in recent years. And yet, for all the talk about it, the focus has been misplaced. “Transformation” implies that the evolution to digital [...]
Did you know that there are more than 8,000 marketing technologies on the market today? And according to an annual look by Chief Marketing Technologist blog, the number of available [...]
Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to [...]
There are two essential roles for data in the digital space today. First, data acts as fuel, feeding into automated systems and processes to power them. The second function for [...]
