After reading the title of this blog post, you might be asking yourself, "Isn't all marketing today revenue marketing?" With the transformation of marketing in recent years to a department [...]
Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed and [...]
Many great ideas start with a good brainstorming session. Brainstorming is a key process in any business. It's the practice of generating new ideas or solutions to problems, and a [...]
The COVID-19 pandemic has had a major impact on how people and businesses operate. With social distancing guidelines in place and many companies continuing to follow work from home policies, [...]
Generating demand – in its simplest terms, that's what demand generation is all about. It's a term that is engrained in today's marketing vocabulary and it's gaining importance for marketers. [...]
Thank you to Todd Lebo, Partner and Chief Marketing Officer at Ascend2, for this guest blog post! Most marketers today would agree that it is reckless and risky to make [...]
In the wake of the COVID-19 pandemic, the list of cancelled in-person events continues to stretch later and later into the calendar year. And for some organizations, these cancellations have [...]
Imagine you are looking at an advertisement with absolutely no text. Would you be able to tell what brand the advertisement is for based on the colors used? Color is [...]
In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can't [...]
Work looks different right now for many of us. We have traded our workplace cubicles and offices for a seat in the home office or at the kitchen table. Our [...]
