SMS marketing is a method used by many companies to reach their client base instantaneously with promotional or informational text messages. While it doesn't have the high adoption rate among [...]
My mother-in-law recently pointed out to me that in the eight years that her son and I have been married, she has never talked to me on the phone. While [...]
The predictions were dire as Hurricane Florence approached the coast of the eastern United States. As is typical with most hurricanes, life-threatening storm surges, high winds and massive flooding were [...]
How much time on average do people spend on their smartphones every day? The answer varies widely from one study to another, but estimates range from 2.5 hours to five [...]
SMS is one of the fastest marketing channels available today. With no spam or other email filters to contend with, messages arrive on mobile devices within a few seconds of [...]
It’s no secret that consumers and marketers today love email. But with an open rate of 98 percent, according to Mobile Marketing Watch, SMS messages can give email some serious [...]
Smartphone and tablet owners spend nearly three hours on average staring at these devices every day, according to digital analytics firm Flurry. And research from Ericsson indicates that by 2020, [...]
Are you located in Canada or do you send emails or text messages to people that live or work there? If so, you should already be familiar with Canada's Anti-Spam [...]
All of the recent hype around the "The Big Game" made me think about sports marketing, fan engagement and how teams can turn their fans into brand ambassadors. So let's [...]
SMS messages are an effective marketing tool that your company should utilize. You want your SMS messages to be as effective as possible. The value these add to your marketing [...]
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